2018 Midterm Elections: A Cable News Analysis

By | 2018-11-27T17:10:11+00:00 November 27th, 2018|Research|

Looking back at the 2018 Midterm Elections through the lens of 

Cable News for viewer insights across the country


Voter turnout for the 2018 Midterm Elections was historically high, becoming the first midterm to exceed 100 million votes cast at the polls.

On election night, Samba TV measured viewership across the three major cable news networks — CNN, MSNBC and Fox News — to uncover demographic and geographic insights related to viewers that were watching the election results roll in.

Samba TV’s methodology for calculating viewership is based on households that consumed at least five cumulative minutes of content on one of the cable news networks. Ethnicity and age trends are calculated by percentage difference versus the US average.

Our analysis set out to answer several questions about election night viewership:

  • How did CNN, MSNBC and Fox News stack-up for overall viewership?
  • Which network saw the most cross-over to other cable news channels?
  • Which DMA’s (within the Top-25) indexed highest and lowest for each network?
  • How did various ethnicities and age groups index for each cable news network?


Click to see Samba TV’s 2018 Midterm Election Analysis

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