Bracket busted? Advertisers can choose wisely when trying to reach distracted March Madness viewers
March Madness results in billions of dollars in lost business productivity as many consumers prefer watching games over doing their day jobs. The good news for advertisers is that March Madness is a great opportunity to engage with sports TV viewers. In 3 weeks last year there were 67 March Madness games, and advertisers spent over $1B on TV spots. Unfortunately, many of these viewers are often distracted during commercials as they look at content on their phones or tablets.
Samba TV can help you implement a cohesive cross-screen strategy to ensure your brand is resonating with the March Madness audience. This includes activating Samba’s industry-leading TV viewership data to amplify your March Madness reach across all screens. For example:
- Before the tournament starts, target viewers that watched last year’s games.
- During the games, serve targeted digital ads to viewers that are watching the game.
- After games end, extend your brand reach by targeting March Madness viewers that were either exposed or unexposed to your TV spot.
Read our strategy guide for details on how Samba enables advertisers to reach March Madness viewers digitally on their second screens. You can also check out Samba’s 2018 March Madness Analysis, which provides viewership insights from last year’s tournament.
Even if your tournament brackets are busted the first weekend, Samba TV can help you maximize ROI on your ad spend with an advanced data driven approach to reach March Madness viewers.