Broadcast Conversion Rate
Cross-screen attribution reports measuring brand lift to online and offline conversions
Samba TV can measure lift in key metrics such as awareness, purchase intent, website visits and online/offline sales and attribute it to your TV and digital campaigns.
How It Helps
Detailed data cuts across platforms, vendors and day parts showcasing cross-screen reach, frequency and performance.
Bridge TV and Digital
For the first time, get a unified view of performance across TV and digital to understand lift across the funnel from awareness to purchase.
Get Bespoke Reports
Get fully customized reports and tailored insights to highlight data points that make sense for your business to drive more tune-in.
Integrated and recommended by Hulu, Google, Kantar Millward Brown as a preferred measurement partner for tune-in measurement.
How It Works
Samba tracks digital ad exposure through an ad pixel on your digital ads.
TV ad exposure and tune-in is tracked through second-by-second TV viewership analysis using automatic video content recognition technology.
Through a tag on your website conversion page or through our location partnerships, Samba can track the path to conversion from the TV and digital ads. Samba is also integrated with Kantar Millward Brown for Brand Lift Insights.