About Corey Rice

Content Strategy Manager at Samba TV

CES 2019 Recap: Ten Years & Counting

  2019 marked Samba TV's tenth annual CES - it's been humbling and inspiring to see the evolution of our CES presence: from our first year in 2008 of bootstrapping with a single laptop, to our 2019 booth in Aria C-Space which featured a massive LED screen and customized interactive experience. We've come a long [...]

By | 2019-01-18T23:43:18+00:00 January 16th, 2019|Other|

Samba TV names industry expert Ken Mallon SVP of Measurement Sciences

Samba TV, the leader in next-generation TV analytics, is pleased to announce the appointment of Ken Mallon as the Company’s new SVP of Measurement Sciences. Reporting to Alvir Navin, co-founder and SVP, Operations at Samba TV, this executive hire will lead strategy and innovation in Samba’s measurement initiatives. "Samba has become the source of truth [...]

By | 2019-01-16T04:56:17+00:00 January 16th, 2019|Other|

Samba TV’s 2018 Most-Watched Primetime Rankings

Another year in the Golden Era of television is coming to a close. With so many content and programming options, Samba TV looked back at what was resonating with viewers for our first annual Most-Watched Rankings list for 2018. Samba's data science wizards sifted through and analyzed a year of viewership data to determine which [...]

By | 2018-12-21T14:10:42+00:00 December 20th, 2018|Research|

The Intersection Of Data Science & Food

Like many companies, our teams use Slack for group communication on a variety of topics throughout the day. Every now and then a conversation pops up that reminds us: it's never a dull day at Samba TV. What started with a post of the below picture and a link to the 'Soup-Salad-Sandwich Space Explorer' quickly [...]

By | 2018-12-14T15:28:16+00:00 December 14th, 2018|Other|

2018 Midterm Elections: A Cable News Analysis

Looking back at the 2018 Midterm Elections through the lens of  Cable News for viewer insights across the country   Voter turnout for the 2018 Midterm Elections was historically high, becoming the first midterm to exceed 100 million votes cast at the polls. On election night, Samba TV measured viewership across the three major cable [...]

By | 2018-11-27T17:10:11+00:00 November 27th, 2018|Research|

Samba TV & Mindshare UK Huddle 2018

Samba TV was excited to join Mindshare's 2018 Huddle where participants could explore 'The New Era of Influence' across five sources: media, brand, human, psychology and technology. By all accounts this year's Huddle was a resounding success, and Samba tied-into the psychology and technology themes with a unique VR experience that simulated "walking the plank". And [...]

By | 2018-11-16T15:13:31+00:00 November 16th, 2018|Other|

Measuring Major League Baseball’s Age Gap

See Samba TV's analysis of viewership trends for each World Series game, and insights on which age groups tuned-in (or out) for the broadcasts.    The 2018 World Series featured two classic MLB teams as the Red Sox defeated the Dodgers in five games, and also cementing Boston's legacy by submitting one of the most [...]

By | 2018-11-12T20:35:37+00:00 November 12th, 2018|Research|

Quantifying LeBron’s Impact On TV Viewership

Source: USA Today The world's most popular NBA player is off and running in Los Angeles. How much does LeBron's star wattage impact TV viewership?  If you're looking for a media spotlight, it doesn't get much brighter than Los Angeles. So when LeBron James decided to take his talents (and beard) to [...]

By | 2018-10-25T21:47:26+00:00 October 24th, 2018|Research|

Anatomy of a Reboot: Murphy Brown Edition

Source: CBS The reboot of Murphy Brown aimed to represent a very specific political voice, but did it pick up any additional viewers along the way? Following the runaway reboot success of Roseanne, which basked in congratulatory Trump tweets and enjoyed exceedingly strong viewership amongst Republicans, CBS had no qualms about the type [...]

By | 2018-10-10T20:06:02+00:00 October 10th, 2018|Research|

When Good Shows Get Cancelled Due To Bad Data

This year we've seen several programs with passionate (and perhaps even rabid) fanbases get cancelled either partially or completely due to "low ratings". Brooklyn Nine-Nine and The Expanse come to mind as two prime examples, and while the rating metric has controlled what television content gets approved, renewed or cancelled by networks for decades, that appears [...]

By | 2018-11-07T00:07:55+00:00 September 26th, 2018|Research|