About Corey Rice

Content Strategy Manager at Samba TV

SXSW 2019: Samba TV & Brand Innovators

This year at SXSW in Austin, Samba TV partnered with Brand Innovators to sponsor a unique event that aimed to address the pressing question "What's Next On The Digital Horizon?" The conference was held Friday through Sunday on March 8-10 and featured some of the world's largest brands including PepsiCo, McDonald's, Johnson & Johnson and [...]

By | 2019-03-18T19:20:00+00:00 March 18th, 2019|Media Coverage|

RampUp 2019: Samba TV Recap

LiveRamp’s annual RampUp conference is one of the industry’s premiere events for martech leaders, and Samba TV was proud to be a presenting sponsor this year. The conference was held in San Francisco on February 25-26 and featured an agenda filled with excellent content for brands, agencies, technology platforms and others. Samba TV CRO Dan [...]

By | 2019-03-06T18:43:21+00:00 March 6th, 2019|Other|

Samba TV’s Tune-In Measurement Solution is Now Available in Google Marketing Platform

Media companies can now measure TV tune-in lift across Google Marketing Platform San Francisco, CA – March 6, 2019 -- Samba TV has announced an integration that allows broadcasters, networks, and media companies to measure lift in TV tune-in based on advertising across Google Marketing Platform. For the first time, television programmers can attribute tune-ins [...]

By | 2019-03-06T18:45:03+00:00 March 6th, 2019|Press Release|

The Intersection of Astronomy and Data Science

While most of the ad tech industry was focused on CES in January, the 233rd meeting of the American Astronomical Society (AAS) was held in Seattle during the same week. The annual AAS winter meeting is the largest professional conference in the US for astronomy, astrophysics, and space sciences and is sometimes referred to as [...]

By | 2019-03-07T15:45:27+00:00 March 5th, 2019|Media Coverage|

Samba TV’s 2018 Rewind

  Growing. Innovating. Leading. This was Samba TV in 2018 - a year in which we expanded our ACR footprint worldwide, made key acquisitions and executive hires, advanced our technology capabilities, and surpassed the exciting milestone of 300+ total employees around the world. We’ve already hit the ground running in 2019, but our mission remains [...]

By | 2019-02-12T21:38:48+00:00 February 12th, 2019|Other|

Super Bowl LIII: Samba TV Viewership Analysis

33.9M US Households Watched Super Bowl LIII See Our Full Analysis For More Viewership Insights Super Bowl LIII viewers were treated to the lowest-scoring Super Bowl in NFL history, but that didn't stop Samba TV from producing our annual analysis of the year's biggest live TV event. Based on proprietary ACR technology sourced from [...]

By | 2019-02-08T23:05:31+00:00 February 8th, 2019|Research|

Super Bowl LIII: Overnight Viewership Analysis

Super Bowl LIII was a defensive slugfest, setting multiple records including fewest overall points scored (16), fewest points by the winner (13) and fewest overall touchdowns (1). And while the Super Bowl easily retained its title as the most-watched TV broadcast of the year, Samba TV's overnight analysis indicates viewership is trending down for the [...]

By | 2019-02-05T19:42:05+00:00 February 4th, 2019|Other|

Samba TV Response to Alphonso Litigation

As you may know, Samba TV is engaged in ongoing litigation with Alphonso -- a company that came to market by misrepresenting its own capabilities. We filed a variety of lawsuits against them to reveal the truth, and so far we have been able to shed a lot of light on what Alphonso is really [...]

By | 2019-02-01T17:37:05+00:00 February 1st, 2019|Press Release|

Samba Sneak Peek: Super Bowl LIII Commercials

Super Bowl LIII is fast-approaching and poised to draw more than 100M viewers as the year's premier live TV event. And while most Super Bowl viewers tune-in for the football action, many are just as interested in the commercials -- which typically use the game as a showcase for some of the world's top brands. [...]

By | 2019-01-31T20:52:37+00:00 January 31st, 2019|Other|

CES 2019 Recap: Ten Years & Counting

  2019 marked Samba TV's tenth annual CES - it's been humbling and inspiring to see the evolution of our CES presence: from our first year in 2008 of bootstrapping with a single laptop, to our 2019 booth in Aria C-Space which featured a massive LED screen and customized interactive experience. We've come a long [...]

By | 2019-03-13T16:58:22+00:00 January 16th, 2019|Other|