About Corey Rice

Content Strategy Manager at Samba TV

US Open vs US Open: A Viewership Analysis

Credit: Geoff Burke-USA TODAY Sports Which US Open provides more reach and opportunity for viewer engagement? Samba TV teed up the data to determine if golf or tennis has higher viewership. Brands and advertisers looking to reach high-income TV viewers often turn to golf and tennis as proxies – both sports tend to [...]

By | 2018-09-17T23:03:06+00:00 September 14th, 2018|Research|

Samba Case Study: TV Data Increases Microsoft Ad Recall

When Microsoft set out to promote its new Surface lineup the primary objectives were to increase ad recall amongst audiences not exposed to Surface TV commercials, and stay top of mind with consumers that were faced with many competitive options. Secondary goals included aligning the Surface with specific TV content, finding new audiences that were unexposed [...]

By | 2018-09-11T00:27:48+00:00 September 11th, 2018|Case Study|

Can MTV’s Video Music Awards Survive?

According to Samba TV data, US household viewership for the VMAs declined nearly 21% from last year, which begs the question: How much longer can the event remain relevant? The 35th annual MTV Video Music Awards aired on August 20th, featuring nearly three hours of performances and acceptance speeches from the music industry's biggest stars. [...]

By | 2018-09-11T00:29:23+00:00 August 31st, 2018|Research|

The Impact of Politics on Late Night TV Viewership

Source: Variety How political commentary (or a lack thereof) affects TV viewership and audience composition for Colbert, Kimmel, Fallon and Meyers. Following the inauguration of Donald Trump in January 2017, the political climate has become nightly fodder for late night talk shows. The hosts find themselves at the intersection of comedy and [...]

By | 2018-09-11T00:36:58+00:00 August 29th, 2018|Research|

Measuring Shark Week’s TV Viewership Bump

Source: Discovery Even shark enthusiasts may be surprised to learn that 2018 marked the 30th anniversary of Discovery Channel's Shark Week -- an annual week-long programming event focused on, you guessed it, sharks. Launched in 1988, Shark Week has morphed into a pop culture phenomenon and provides Discovery with a high-profile opportunity to [...]

By | 2018-09-11T00:31:28+00:00 August 20th, 2018|Research|

Samba TV Strategy Guide: Elusive TV Audiences

Download the Strategy Guide With each passing upfront season, advertisers are faced with the growing challenge of reaching and measuring Elusive TV Audiences -- defined by Samba TV as Cord Cutters, OTT/Streamers and Light TV Viewers. These "off the grid" TV viewers can fall within a brand's target audience but have a low likelihood [...]

By | 2018-09-13T22:25:45+00:00 August 16th, 2018|Strategy|

Samba TV Makes The Inc. 500 (Again!)

Inc. has released its annual list of the 5,000 fastest-growing private companies in America, and for the second year in a row Samba TV achieved an impressive position within the ranking — breaking into the top 10% at #426 Anyone who’s recently tried to decipher one of the infamous Luma Landscape logo slides knows our industry is [...]

By | 2018-09-11T00:41:41+00:00 August 15th, 2018|Press Release|

ESPN’s “The Ocho” Boosts Viewership

Source: Adweek This past Wednesday (8/8) ESPN2 morphed into "The Ocho" -- a 24-hour extravaganza of oddball sports coverage paired with multiple airings of Dodgeball: A True Underdog Story. It was a low-stakes gamble for the sports juggernaut, transforming a mid-week slate of second-tier programming into an anticipated event, and Samba TV data shows [...]

By | 2018-09-14T19:59:46+00:00 August 10th, 2018|Other|

Ten Questions Your ACR Data Partner Must Answer

Television viewership data and insights powered by Automatic Content Recognition are becoming a central strategy for many brands and advertisers looking to meet the modern TV landscape with a modern solution. While several companies provide ACR-based products, not all ACR companies are created equal. Methodology, transparency, accuracy and scale all factor into the ability for [...]

By | 2018-08-08T18:33:26+00:00 August 8th, 2018|Other|

Samba TV Teams Rank Top Shows

Here at Samba TV it goes without saying that we really love television, and when new team members join the company a fun on-boarding exercise is to have them give a list of their five favorite TV shows. Although we are currently residing in the 'Golden Age' of television -- with over 450 programs airing [...]

By | 2018-08-08T13:52:50+00:00 August 6th, 2018|Research|