About Corey Rice

Content Strategy Manager at Samba TV

Leading The Field In Smart TV Consumer Privacy

By: Ashwin Navin, Samba TV Co-founder & CEO   Imagine reading this headline: “Your Smartphone Knows Your Location At All Times.” The natural response today would be: “I’d certainly hope so, I wouldn’t want a phone that doesn’t!” Once smartphones hit the market in earnest in 2005, there was a steep learning curve for both consumers [...]

By | 2018-07-19T17:55:40+00:00 July 18th, 2018|Press Release|

TV Insights: Awards Shows & Multi-Cultural Millennials

Brands and advertisers looking to reach a niche audience of multi-cultural Millennials can focus on summer awards shows viewers, according to a recent TV insights analysis by Samba. Both the MTV Movie Awards and BET Awards skew heavily towards a younger audience, and both have a higher percentage of African American and Hispanic viewers when [...]

By | 2018-07-17T17:41:49+00:00 July 17th, 2018|Research, Strategy|

Six Strategies to Boost Summer TV Retargeting

With summertime comes shifting TV schedules and lower viewer engagement, both of which require an advanced approach for reaching viewers. Executing a TV retargeting strategy that bridges the gap between Television and Digital screens provides the most effective strategy for ensuring your brand stays top of mind during the summer months. Samba TV offers more [...]

By | 2018-07-17T20:20:42+00:00 July 11th, 2018|Strategy|

The Upside of Discovery’s Partnership with PGA Tour

Photo by Warren Little/Getty Images   This is a smart bet by Discovery to grow their viewer base outside the US - golf has become an increasingly global sport and it's an untapped resource for the network. The PGA Tour and Discovery are teaming-up on a major 12-year deal centered around international broadcast [...]

By | 2018-07-12T20:49:55+00:00 July 10th, 2018|Research|

NHL Playoffs Analysis: Las Vegas Golden Knights

Photo credit: Jeff Bottari This year’s NHL Playoffs ultimately boiled-down to two major stories: Alex Ovechkin finally won his first Stanley Cup, and cemented his legacy as perhaps the greatest NHL player of this century. Additionally, the Las Vegas Golden Knights shocked the world by becoming the first expansion team in the history of the [...]

By | 2018-06-28T18:09:37+00:00 June 28th, 2018|Research|

US Open vs US Open: A Viewership Analysis

Photo Credit: Roadtrips.com Which US Open provides more reach and opportunity for viewer engagement? Samba TV teed up the data to determine if golf or tennis has higher viewership. Brands and advertisers looking to reach high-income TV viewers often turn to golf and tennis as proxies - both sports tend to attract an [...]

By | 2018-06-27T14:32:16+00:00 June 26th, 2018|Research|

Trust The Data II: Samba TV’s NBA Playoffs Analysis

Photo by: Jason Miller/Getty Images It was an exciting NBA playoffs filled with sweeps, Game 7’s and everything in between. Hardcore and casual basketball fans alike tuned-in to watch the Golden State Warriors win their third championship of the 21st century, defeating LeBron James and the Cavaliers 4-0. This season was the fourth [...]

By | 2018-06-20T13:19:49+00:00 June 20th, 2018|Research|

Schlage Lifts Revenue With Advanced Media Buying Strategy

Lock hardware manufacturer Schlage may be a 100-year-old company, but it's taking a modern and advanced approach to media buying across all screens. Through a partnership with Samba TV, Centro, Placemedia, Schlage's AOR The Basement was able to boost both retail and e-commerce revenue with a holistic data-driven strategy that was highly targeted and measurable. The [...]

By | 2018-06-18T15:30:31+00:00 June 18th, 2018|Case Study|

Cryptocurrency, Consumer Privacy and Data Control

The recent situation with Facebook and Cambridge Analytica reinforced that consumers are largely in the dark regarding data that's being collected on them, how it's being used, and who it's being shared with or sold to. It served as a wake-up call to the industry that consumers deserve a much higher degree of control and [...]

By | 2018-06-19T14:04:53+00:00 June 11th, 2018|Other|

Samba TV and Consumer Privacy

Protecting a consumer’s privacy is at the core of every decision we make and every product and service we offer. Our products are built on the uncompromising principle of knowing only what’s necessary to enhance and improve the experience of watching television. We don’t rely on you providing us with your name; phone number; home, [...]

By | 2018-07-11T17:54:32+00:00 June 8th, 2018|Press Release|