About Corey Rice

Content Strategy Manager at Samba TV

Samba TV Acquires Wove, Expanding the Industry’s leading Connected TV Advertising and Technology Stack

San Francisco – October 3, 2019 -- Samba TV, the leading provider of global TV data and audience analytics, today announced that it has acquired Wove, a data integration platform that will strengthen Samba’s advanced data onboarding and activation capabilities, opening the door for advertisers to apply first-party data to targeted connected TV and cross-screen [...]

By | 2019-10-03T11:25:41+00:00 October 3rd, 2019|Press Release|

Ask a Samba Expert: The Data Science Behind Synthetic Control Groups

Ken Mallon - SVP, Measurement Sciences   Our “Ask a Samba Expert” series explores a variety of topics across data science, analytics and research to uncover behind-the-scenes details about the methodology and expertise of Samba’s ground-breaking Measurement Sciences team.   What is your background? I have found that many people in the research, analytics and [...]

By | 2019-10-01T16:57:38+00:00 October 1st, 2019|Other|

How Seasonal Viewership Trends Can Shape Your Holiday TV Strategy

Seasonality plays an important role in media strategy, and the holidays are perhaps the most critical time to optimize cross-screen campaigns in order to capitalize on viewership shifts and maximize exposure to consumers. As with holiday purchase habits, holiday TV consumption habits shift to align with changing work/family schedules and programming across broadcast and cable.  [...]

By | 2019-09-20T16:54:14+00:00 September 20th, 2019|Other|

Samba TV Acquires Axwave, Becoming the Only Provider of Real-time TV Spot Analytics with Global Scale

TV Data and Analytics Leader Bolsters Real-time Commercial Measurement Capabilities San Francisco, CA – August 20, 2019 -- Samba TV, the leading provider of global TV data and audience analytics, today announced that it has acquired Axwave through a combination of cash and stock. Exact terms of the deal are not being disclosed. Samba TV [...]

By | 2019-08-20T13:01:06+00:00 August 20th, 2019|Press Release|

Five TV Data Strategies to Ensure Q4 Success

Q4 presents brands and advertisers an opportunity to end the year on a high note and influence consumers by activating TV viewership audience segments based on viewing habits, content consumption and commercial ad exposure. Samba TV offers five strategies to strengthen Q4 media plans and set yourself up for a successful year-end finish.   Strategy [...]

By | 2019-08-16T18:22:42+00:00 August 16th, 2019|Strategy|

Why Connected TV Should be a Key Tactic in Your Cross-Screen Strategy

Over the past several years, the lines between Television and Digital have become increasingly blurred. What was once a very black and white delineation — television meant linear programming and commercials; digital meant online content and banner ads — is now a grey area.  However, at the intersection of TV and Digital, a new format [...]

By | 2019-08-12T18:20:08+00:00 August 12th, 2019|Product|

Driving TV Viewers Down the Tune-in Funnel

Contributed by Nancy Yi - Sr. Business Development Manager 2019 upfronts are firmly in the rearview mirror, and broadcasters are now tasked with building on that momentum to help drive viewership for fall premieres. The new platforms and tools available each year present both a challenge and opportunity for tune-in marketers. But while the tools [...]

By | 2019-08-06T16:51:08+00:00 August 6th, 2019|Other|

Samba TV Summit UK: Solving the Reach/Frequency Challenge

https://www.facebook.com/sambatelevision/videos/2087421014894461/   At our recent Samba TV Summit in London, we polled the audience of more than fifty media industry professionals with the question: “What is your biggest challenge today?”  The responses came back loud and clear: Measurement.  Budgets and strategies are being spread across an increasingly fragmented media landscape, and data-driven targeting allows for [...]

By | 2019-08-05T14:58:09+00:00 August 5th, 2019|Other|

Randi Barshack Joins Samba TV as Chief Marketing Officer

SAN FRANCISCO -- Samba TV, the leading provider of global TV data and audience analytics, announced today that Randi Barshack has been hired as Chief Marketing Officer. In her new role, Barshack will oversee Samba TV's global marketing strategy and execution. Barshack will be based at Samba TV's headquarters in San Francisco and will report [...]

By | 2019-07-17T21:06:43+00:00 July 17th, 2019|Press Release|