About Jeff Silverman, Director, Data Science & Analytics

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So far Jeff Silverman, Director, Data Science & Analytics has created 1 blog entries.

Early Holiday Trends Show Continued Decline in TV Viewership

Did your target audience watch your linear TV commercial during the Thanksgiving weekend, or were they too busy trying to stream the Mandalorian on their mobile phone?    We all know that when the holidays roll around, advertising spend increases in the hopes that consumers will buy the company’s product for their friends and family. [...]

By | 2019-12-10T18:01:20+00:00 December 10th, 2019|Strategy|