About Jeffrey Silverman, Director, Data Science & Analytics

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So far Jeffrey Silverman, Director, Data Science & Analytics has created 5 blog entries.

With More Americans Staying Home, Premium Subscription Viewing and Streaming Experience Big Audience Boost

With millions of families around the world adapting to the new realities of social distancing, television viewership patterns are shifting significantly as Americans stay home and turn to their television for news and entertainment. While the world adjusts to these shifting norms, Samba TV has been working with many of our partners to leverage data [...]

By | 2020-03-26T17:42:12+00:00 March 26th, 2020|Other, Research|

As Social Distancing Restrictions Expand, Samba TV Audience Analysis Finds Americans Are Spending Significantly More Time Watching Daytime Television

Samba TV released new research this week on the changing television viewing landscape as millions of Americans begin adjusting their lives to the new realities of social distancing. The analysis found that consumer behavior and television viewership patterns are undergoing significant shifts as millions of college students are released from campuses and millions of additional [...]

By | 2020-03-18T22:49:50+00:00 March 18th, 2020|Other, Research|

Does it matter if you measure performance with one Smart TV brand, or many Smart TV brands? The answer is yes.

Today’s media landscape is more fragmented than ever. Consumers spend hours each week navigating an ever increasing array of content channels, creating new challenges for both marketers and publishers seeking to understand true audience reach and engagement.   As more and more providers begin to enter the television data and audience measurement marketplace to help answer [...]

By | 2020-03-11T02:41:18+00:00 March 10th, 2020|Other, Research|

Early Holiday Trends Show Continued Decline in TV Viewership

Did your target audience watch your linear TV commercial during the Thanksgiving weekend, or were they too busy trying to stream the Mandalorian on their mobile phone?    We all know that when the holidays roll around, advertising spend increases in the hopes that consumers will buy the company’s product for their friends and family. [...]

By | 2019-12-10T18:01:20+00:00 December 10th, 2019|Strategy|