About Jun Lee

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So far Jun Lee has created 26 blog entries.

Samba TV Partners With SpotX to Power Advanced Audience Targeting and Ad Serving for OTT

Samba TV, the leading provider of real-time audience based advertising and insights, and video ad serving platform SpotX have partnered to power custom audience targeting and segmentation for video ads across web, app and connected TV (CTV) environments. SpotX will become Samba TV’s primary CTV ad server, enabling brands and advertisers to buy across its [...]

By | 2018-05-01T17:03:38+00:00 May 25th, 2017|Press Release|

Samba TV Names Datalogix Veteran Christopher Scoggins to Its Board of Directors

VP/GM of Digital Strategy at Oracle Data Cloud, Formerly SVP/GM of Digital Services at Datalogix, Joins the Global Leader in Real-time TV Data SAN FRANCISCO--March 23, 2017--Samba TV, the world’s leading provider of essential television insights, today announced that Christopher Scoggins, a senior executive at Oracle Data Cloud, has joined its Board of Directors. "Chris [...]

By | 2018-05-01T17:04:02+00:00 March 23rd, 2017|Press Release|

Samba TV Launches TV DMP To Bring The Speed And Accuracy Of Digital To Television

Integrated with LiveRamp IdentityLink, the Samba TV DMP enables activation of TV audiences on more than 120 programmatic platforms for a combined reach of more than one billion screens RampUp 2017, San Francisco, March 7, 2017 – Samba TV, the world’s leading provider of real-time television insights, today announced the launch of a Data Management [...]

By | 2018-05-01T17:04:27+00:00 March 7th, 2017|Media Coverage|

Minute-by-minute coverage of the highs and lows of the Oscars 2017

The 89th Academy Awards show was totally memorable with an end that was itself worthy of an Oscar. But even with some great moments like the tour bus prank, Jimmy Kimmel's jabs at Matt Damon, and Viola Davis' inspiring speech, the total viewership was down this year. What we saw from the minute-by-minute analysis of last night’s broadcast that [...]

By | 2018-05-01T17:04:50+00:00 February 27th, 2017|Research|

Grammys 2017 minute-by-minute analysis

The 59th annual Grammys awards last Sunday, Feb 12th, saw some breath taking performances. From Beyonce's celebration of motherhood, to Bruno Mars' tribute to Prince to Adele sweeping the top honors, it was mesmerizing, it was nostalgic, it was politically charged...it had it all. But here's what the deep dive of the viewership numbers from [...]

By | 2018-05-01T17:05:11+00:00 February 14th, 2017|Research|

Super Bowl 2017 minute-by-minute analysis

Samba TV is happy to share our 2017 Super Bowl viewership insights. The viewership data was gathered across the duration of the event and below are key highlights from one of the more epic games in Super Bowl history.  9 of the top 10 highest rated ads aired in Q4 or OT (total viewers) The [...]

By | 2018-05-01T17:05:56+00:00 February 7th, 2017|Research|

Samba TV Partners with Extreme Reach

Extreme Reach’s Video Asset API Helps Streamline Samba TV’s Creative Workflow and Set Stage for Future of Programmatic TV Extreme Reach Partners with Samba TV to Seamlessly Connect Ad Content with Deeper analytics and TV Ad Effectiveness New York, NY —August 26, 2016 — Extreme Reach, the enterprise cloud platform that powers the start-to-finish workflow for brand [...]

By | 2017-09-18T19:50:14+00:00 August 26th, 2016|Other|

The Late Night Wars Saga : Part 1

The Late Night Wars Continue Samba Research Nearly a year and seven months after its debut, "The Nightly Show With Larry Wilmore" is dead. While some have speculated the show failed because it lost more than half the audience it inherited from the Colbert Report, Samba TV research shows networks have struggled to satiate audiences with [...]

By | 2018-05-01T17:09:04+00:00 August 23rd, 2016|Other|

3 Tips For New Media Planners

3 Tips For New Media Planners : Plan Your Media Like a Pro By Jen Wang, As media planners, you must represent your clients and get them the best deal, but you also have to consider the best way to maximize their campaign results. As a former media planner, I know how hard it is to [...]

By | 2016-08-23T17:26:19+00:00 August 23rd, 2016|Other|

What Do Digital Trends Mean for the New TV Season?

The Fall TV season used to be the major event for broadcasters but now its a digital viewing event accessed on a very personal time frame. Samba TV CEO and co-founder Ashwin Navin, discussed the new shift in digital viewing trends in the latest WSJ Podcast. Check it out at  https://on.wsj.com/2bd5gxp

By | 2016-08-17T10:52:54+00:00 August 17th, 2016|Media Coverage, Other|