Samba TV Names Ackerman Chief Revenue Officer AOL’s SVP of Programmatic TV joins the leading provider of cross platform media and measurement, shaping the future of TV, digital and programmatic advertising San Francisco, August 15 – Samba TV, the leading provider of real-time, audience driven advertising and analytics, today announced that Dan Ackerman has been [...]
In this article by Sarah Sluis from #AdExchanger, Samba TV CEO Ashwin Navin discusses the shift from demographic buying to index buying.#SambaTV #SmarterTV
Check out this article from MediaMath featuring Samba TV Co-founder Ashwin Navin. In it he discusses how Samba TV is helping brands rethink their approach to audience engagement across television and digital.
Did you see our research in this AP story? While HBO drew a record audience of 8.9 million for the sixth season finale of the fantasy series "Game of Thrones," viewership more than doubles, and gets close to tripling, once time-shifting is taken into account.
The power of digital marketing enables properties like the NFL Network to utilize technology to identify fans and target them with specific call-to-action ads. In this interview NFL Marketing Director Alia Tabet discusses how Samba TV has helped the NFL bridge the gap between digital and tune-in.
Golden State’s first-round series versus Houston was 10 percent higher than Cleveland’s opening series
The NBA Finals delivered record ratings on ABC for Sunday night’s impressive Game 7 win by the Cleveland Cavaliers, capping an NBA playoffs that also saw increased interest from advertisers. Our research team discovered viewership for Golden State’s first-round series versus Houston was 10 percent higher than Cleveland’s opening series versus Detroit. For our full [...]