Watch Samba TV CEO Ashwin Navin on KTVU News

Samba TV is the source for essential TV insights, and following Super Bowl LII Bay Area news station KTVU invited co-founder and CEO Ashwin Navin to join the broadcast and discuss several of the game's most talked-about commercials. Watch the video below to hear Ashwin's perspective on TV spots from Amazon, Ram, Tide and others [...]

By | 2018-07-24T20:15:36+00:00 February 9th, 2018|Media Coverage|

Samba TV Powers Wall Street Journal’s NFL Analysis

Photo: Elaine Thompson/AP Samba TV is featured this week in the Wall Street Journal, contributing key TV research and data analysis to an article entitled “Overexposure, Not Anthem Protests, Blamed for NFL’s Ratings Woes” (PDF download available here). This is a significant step, as the Wall Street Journal has recognized Samba TV as a [...]

By | 2018-05-01T16:48:31+00:00 November 3rd, 2017|Media Coverage, Research|

Samba TV and Centro Launch Connected TV Partnership

November 1, 2017 -- Samba TV and Centro have announced a partnership focused on Connected TV inventory and audiences, allowing Centro and Samba clients to reach viewers of OTT and Streaming content at scale. By setting up a private marketplace (PMP) with Centro's omni-channel buying platform, Basis, advertisers and brands can now access inventory from more than [...]

By | 2018-05-01T16:48:50+00:00 November 1st, 2017|Media Coverage|

Samba TV and Disney Accelerator

  San Francisco, October 12, 2017 – Samba TV, a data and analytics company offering the world’s leading TV Audience Platform, was showcased by The Walt Disney Company during the fourth annual Demo Day, part of the 2017 Disney Accelerator program. Presenting to a group largely of investors and Disney executives, Samba TV detailed [...]

By | 2018-05-01T16:51:42+00:00 October 13th, 2017|Media Coverage|

Samba TV: Top-5 Fastest-growing Advertising Company

                By staying focused on company-wide goals, innovation and our core values, Samba TV is gaining industry recognition for the impactful work we're doing with agencies, brands and clients.  San Francisco, August 30, 2017,  - This month Samba TV received several high-profile industry rankings as a reflection of [...]

By | 2017-09-13T17:44:52+00:00 August 31st, 2017|Media Coverage|

Samba TV Recognized as Leading Upstart Tech Company

Samba TV named #12 on Business Insider's list of "19 Most Interesting Ad Tech Upstarts of 2017" San Francisco, August 17, 2017  - Many industry prognosticators are declaring that Ad Tech has entered a downturn, but there’s still ample room for innovators and unique technology providers to continue on a path of growth. This week [...]

By | 2018-05-01T16:57:12+00:00 August 17th, 2017|Media Coverage|

Samba TV Raises $30 Million in Growth Capital

Investment led by Union Grove Venture Partners and bolstered with strategic investors to expand internationally and accelerate product development. San Francisco, June 19, 2017 – Samba TV, a data and analytics company offering the world’s leading TV Audience Platform, today announced that it has secured $30 million in Series B financing led by Union Grove [...]

By | 2018-05-01T17:00:35+00:00 June 19th, 2017|Media Coverage, Press Release|

Samba TV Launches TV DMP To Bring The Speed And Accuracy Of Digital To Television

Integrated with LiveRamp IdentityLink, the Samba TV DMP enables activation of TV audiences on more than 120 programmatic platforms for a combined reach of more than one billion screens RampUp 2017, San Francisco, March 7, 2017 – Samba TV, the world’s leading provider of real-time television insights, today announced the launch of a Data Management [...]

By | 2018-05-01T17:04:27+00:00 March 7th, 2017|Media Coverage|

MediaPost: The Secrets of Ad Avoidance

It’s an exciting time to be involved with the data coming in across many TV/video platforms. But, “the challenges are obvious,” says Ashwin Navin, CEO and co-founder, Samba TV. “Audiences are dividing their attention by screens. Right now, 25% of the viewership for prime-time TV shows is occurring outside of the TV. It was reported [...]

By | 2016-09-08T11:40:49+00:00 September 8th, 2016|Media Coverage|