Samba TV Joins HbbTV To Promote Standardization of DAI Technology

Contributed by Olivier Wellmann - SVP, Product  Many assume that linear TV advertising has reached maturity, due to the captivating growth of over-the-top (OTT) video providing a truly dynamic platform for on demand content and targeted advertising. New technology promises to  combine the dynamic advertising model of over-the-top (OTT) video with the scale of linear [...]

By | 2019-07-01T14:02:31+00:00 June 28th, 2019|Media Coverage|

Samba TV: Press & Events Recap

It's been an especially exciting few weeks here at Samba TV - we announced an industry-changing partnership, showcased our thought leadership in the press, and hosted/attended multiple events  - many tied to the upfronts. Check out the highlights below, and there's much more to come! Press & Announcements Samba TV has partnered with The Trade [...]

By | 2019-05-10T02:37:06+00:00 May 9th, 2019|Media Coverage|

SXSW 2019: Samba TV & Brand Innovators

This year at SXSW in Austin, Samba TV partnered with Brand Innovators to sponsor a unique event that aimed to address the pressing question "What's Next On The Digital Horizon?" The conference was held Friday through Sunday on March 8-10 and featured some of the world's largest brands including PepsiCo, McDonald's, Johnson & Johnson and [...]

By | 2019-04-09T13:42:08+00:00 March 22nd, 2019|Media Coverage|

The Intersection of Astronomy and Data Science

While most of the ad tech industry was focused on CES in January, the 233rd meeting of the American Astronomical Society (AAS) was held in Seattle during the same week. The annual AAS winter meeting is the largest professional conference in the US for astronomy, astrophysics, and space sciences and is sometimes referred to as [...]

By | 2019-03-07T15:45:27+00:00 March 5th, 2019|Media Coverage|

Watch Samba TV CEO Ashwin Navin on KTVU News

Samba TV is the source for essential TV insights, and following Super Bowl LII Bay Area news station KTVU invited co-founder and CEO Ashwin Navin to join the broadcast and discuss several of the game's most talked-about commercials. Watch the video below to hear Ashwin's perspective on TV spots from Amazon, Ram, Tide and others [...]

By | 2018-07-24T20:15:36+00:00 February 9th, 2018|Media Coverage|

Samba TV Powers Wall Street Journal’s NFL Analysis

Photo: Elaine Thompson/AP Samba TV is featured this week in the Wall Street Journal, contributing key TV research and data analysis to an article entitled “Overexposure, Not Anthem Protests, Blamed for NFL’s Ratings Woes” (PDF download available here). This is a significant step, as the Wall Street Journal has recognized Samba TV as a [...]

By | 2018-05-01T16:48:31+00:00 November 3rd, 2017|Media Coverage, Research|

Samba TV and Centro Launch Connected TV Partnership

November 1, 2017 -- Samba TV and Centro have announced a partnership focused on Connected TV inventory and audiences, allowing Centro and Samba clients to reach viewers of OTT and Streaming content at scale. By setting up a private marketplace (PMP) with Centro's omni-channel buying platform, Basis, advertisers and brands can now access inventory from more than [...]

By | 2018-05-01T16:48:50+00:00 November 1st, 2017|Media Coverage|

Samba TV and Disney Accelerator

  San Francisco, October 12, 2017 – Samba TV, a data and analytics company offering the world’s leading TV Audience Platform, was showcased by The Walt Disney Company during the fourth annual Demo Day, part of the 2017 Disney Accelerator program. Presenting to a group largely of investors and Disney executives, Samba TV detailed [...]

By | 2018-05-01T16:51:42+00:00 October 13th, 2017|Media Coverage|

Samba TV: Top-5 Fastest-growing Advertising Company

                By staying focused on company-wide goals, innovation and our core values, Samba TV is gaining industry recognition for the impactful work we're doing with agencies, brands and clients.  San Francisco, August 30, 2017,  - This month Samba TV received several high-profile industry rankings as a reflection of [...]

By | 2017-09-13T17:44:52+00:00 August 31st, 2017|Media Coverage|