Randi Barshack Joins Samba TV as Chief Marketing Officer

SAN FRANCISCO -- Samba TV, the leading provider of global TV data and audience analytics, announced today that Randi Barshack has been hired as Chief Marketing Officer. In her new role, Barshack will oversee Samba TV's global marketing strategy and execution. Barshack will be based at Samba TV's headquarters in San Francisco and will report [...]

By | 2019-07-17T21:06:43+00:00 July 17th, 2019|Press Release|

Catalina And Samba TV Partner To Significantly Transform Media And Measurement Landscape

Partnership Enables Media Planning, Execution and Measurement Tied to Outcomes Built on Granular Understanding of What Consumers Watch and Buy   ST. PETERSBURG, Fla. and SAN FRANCISCO, June 4, 2019 -- Catalina Marketing, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, and Samba TV, the leading provider of global TV data and [...]

By | 2019-06-04T18:58:27+00:00 June 4th, 2019|Press Release|

The Trade Desk Partners With Samba TV To Unify Digital Media and TV Strategy For The World’s Largest Advertisers

Marketers gain access to TV commercial data to optimize ad campaigns across devices San Francisco and Los Angeles CA – The Trade Desk (Nasdaq: TTD) today announced that it has selected Samba TV, a leader in global TV data and analytics, to help power The Trade Desk’s Planner, a cross-device advertising planning tool for digital [...]

By | 2019-05-02T13:27:44+00:00 May 2nd, 2019|Press Release|

Samba TV & Twitter Partnership Drives NHL Viewership

Leading up to Samba TV's partnership announcement with Twitter, the NHL was a beta partner that leveraged the social platform to execute a campaign focused on driving viewership of the Stanley Cup Finals. Samba's Verified Tune-in Rate was the measurement component that allowed the NHL to assess how advertising on Twitter was impacting viewership of [...]

By | 2019-03-29T18:55:52+00:00 March 29th, 2019|Press Release|

Samba TV and Twitter to Measure Tune-in for TV Programmers

New Capability Provides Attribution to Marketers using Twitter to Drive Tune-in   San Francisco, CA – March 28, 2019 – Samba TV, the emerging leader in global TV analytics, announced today a partnership with Twitter to measure the effectiveness of Twitter in driving tune-in. Through this measurement program, marketers can gain insights into bridging Twitter [...]

By | 2019-03-28T13:20:11+00:00 March 28th, 2019|Press Release|

Samba TV’s Tune-In Measurement Solution is Now Available in Google Marketing Platform

Media companies can now measure TV tune-in lift across Google Marketing Platform San Francisco, CA – March 6, 2019 -- Samba TV has announced an integration that allows broadcasters, networks, and media companies to measure lift in TV tune-in based on advertising across Google Marketing Platform. For the first time, television programmers can attribute tune-ins [...]

By | 2019-03-06T18:45:03+00:00 March 6th, 2019|Press Release|

Samba TV Response to Alphonso Litigation

As you may know, Samba TV is engaged in ongoing litigation with Alphonso -- a company that came to market by misrepresenting its own capabilities. We filed a variety of lawsuits against them to reveal the truth, and so far we have been able to shed a lot of light on what Alphonso is really [...]

By | 2019-02-01T17:37:05+00:00 February 1st, 2019|Press Release|

Samba TV Acquires Screen6, Forming First Global OTT Measurement Solution

Leader in Next-Generation TV Analytics Acquires Technology Platform for Understanding Audience Across All Devices. San Francisco, CA – Dec 20, 2018 – As the audience for video splits across devices and consumer viewing behavior shifts from linear TV to streaming video, the ability to understand, measure and deduplicate audiences has become critical for both advertisers [...]

By | 2018-12-28T15:02:40+00:00 December 20th, 2018|Press Release|

Samba TV Makes The Inc. 500 (Again!)

Inc. has released its annual list of the 5,000 fastest-growing private companies in America, and for the second year in a row Samba TV achieved an impressive position within the ranking — breaking into the top 10% at #426 Anyone who’s recently tried to decipher one of the infamous Luma Landscape logo slides knows our industry is [...]

By | 2018-09-11T00:41:41+00:00 August 15th, 2018|Press Release|