The Trade Desk Partners With Samba TV To Unify Digital Media and TV Strategy For The World’s Largest Advertisers

Marketers gain access to TV commercial data to optimize ad campaigns across devices San Francisco and Los Angeles CA – The Trade Desk (Nasdaq: TTD) today announced that it has selected Samba TV, a leader in global TV data and analytics, to help power The Trade Desk’s Planner, a cross-device advertising planning tool for digital [...]

By | 2019-05-02T13:27:44+00:00 May 2nd, 2019|Press Release|

Samba TV & Twitter Partnership Drives NHL Viewership

Leading up to Samba TV's partnership announcement with Twitter, the NHL was a beta partner that leveraged the social platform to execute a campaign focused on driving viewership of the Stanley Cup Finals. Samba's Verified Tune-in Rate was the measurement component that allowed the NHL to assess how advertising on Twitter was impacting viewership of [...]

By | 2019-03-29T18:55:52+00:00 March 29th, 2019|Press Release|

Samba TV and Twitter to Measure Tune-in for TV Programmers

New Capability Provides Attribution to Marketers using Twitter to Drive Tune-in   San Francisco, CA – March 28, 2019 – Samba TV, the emerging leader in global TV analytics, announced today a partnership with Twitter to measure the effectiveness of Twitter in driving tune-in. Through this measurement program, marketers can gain insights into bridging Twitter [...]

By | 2019-03-28T13:20:11+00:00 March 28th, 2019|Press Release|

Samba TV’s Tune-In Measurement Solution is Now Available in Google Marketing Platform

Media companies can now measure TV tune-in lift across Google Marketing Platform San Francisco, CA – March 6, 2019 -- Samba TV has announced an integration that allows broadcasters, networks, and media companies to measure lift in TV tune-in based on advertising across Google Marketing Platform. For the first time, television programmers can attribute tune-ins [...]

By | 2019-03-06T18:45:03+00:00 March 6th, 2019|Press Release|

Samba TV Response to Alphonso Litigation

As you may know, Samba TV is engaged in ongoing litigation with Alphonso -- a company that came to market by misrepresenting its own capabilities. We filed a variety of lawsuits against them to reveal the truth, and so far we have been able to shed a lot of light on what Alphonso is really [...]

By | 2019-02-01T17:37:05+00:00 February 1st, 2019|Press Release|

Samba TV Acquires Screen6, Forming First Global OTT Measurement Solution

Leader in Next-Generation TV Analytics Acquires Technology Platform for Understanding Audience Across All Devices. San Francisco, CA – Dec 20, 2018 – As the audience for video splits across devices and consumer viewing behavior shifts from linear TV to streaming video, the ability to understand, measure and deduplicate audiences has become critical for both advertisers [...]

By | 2018-12-28T15:02:40+00:00 December 20th, 2018|Press Release|

Samba TV Makes The Inc. 500 (Again!)

Inc. has released its annual list of the 5,000 fastest-growing private companies in America, and for the second year in a row Samba TV achieved an impressive position within the ranking — breaking into the top 10% at #426 Anyone who’s recently tried to decipher one of the infamous Luma Landscape logo slides knows our industry is [...]

By | 2018-09-11T00:41:41+00:00 August 15th, 2018|Press Release|

Leading The Field In Smart TV Consumer Privacy

By: Ashwin Navin, Samba TV Co-founder & CEO   Imagine reading this headline: “Your Smartphone Knows Your Location At All Times.” The natural response today would be: “I’d certainly hope so, I wouldn’t want a phone that doesn’t!” Once smartphones hit the market in earnest in 2005, there was a steep learning curve for both consumers [...]

By | 2018-07-19T17:55:40+00:00 July 18th, 2018|Press Release|

Samba TV and Consumer Privacy

Protecting a consumer’s privacy is at the core of every decision we make and every product and service we offer. Our products are built on the uncompromising principle of knowing only what’s necessary to enhance and improve the experience of watching television. We don’t rely on you providing us with your name; phone number; home, [...]

By | 2018-07-24T15:55:07+00:00 June 8th, 2018|Press Release|

Samba TV and Proactive GDPR Compliance

WHAT IS GDPR? The European General Data Privacy Regulation (GDPR) - is a regulation by which the EU governing bodies intend to strengthen and unify data protection for all individuals within the European Union (EU). Effective May 25, 2018, the new regulation is designed to give control back to citizens and residents over their personal data [...]

By | 2018-07-24T15:57:04+00:00 May 26th, 2018|Press Release|