Samba TV Acquires Wove, Expanding the Industry’s leading Connected TV Advertising and Technology Stack

San Francisco – October 3, 2019 -- Samba TV, the leading provider of global TV data and audience analytics, today announced that it has acquired Wove, a data integration platform that will strengthen Samba’s advanced data onboarding and activation capabilities, opening the door for advertisers to apply first-party data to targeted connected TV and cross-screen [...]

By | 2019-10-03T11:25:41+00:00 October 3rd, 2019|Press Release|

Samba TV Acquires Axwave, Becoming the Only Provider of Real-time TV Spot Analytics with Global Scale

TV Data and Analytics Leader Bolsters Real-time Commercial Measurement Capabilities San Francisco, CA – August 20, 2019 -- Samba TV, the leading provider of global TV data and audience analytics, today announced that it has acquired Axwave through a combination of cash and stock. Exact terms of the deal are not being disclosed. Samba TV [...]

By | 2019-08-20T13:01:06+00:00 August 20th, 2019|Press Release|

Randi Barshack Joins Samba TV as Chief Marketing Officer

SAN FRANCISCO -- Samba TV, the leading provider of global TV data and audience analytics, announced today that Randi Barshack has been hired as Chief Marketing Officer. In her new role, Barshack will oversee Samba TV's global marketing strategy and execution. Barshack will be based at Samba TV's headquarters in San Francisco and will report [...]

By | 2019-07-17T21:06:43+00:00 July 17th, 2019|Press Release|

Catalina And Samba TV Partner To Significantly Transform Media And Measurement Landscape

Partnership Enables Media Planning, Execution and Measurement Tied to Outcomes Built on Granular Understanding of What Consumers Watch and Buy   ST. PETERSBURG, Fla. and SAN FRANCISCO, June 4, 2019 -- Catalina Marketing, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, and Samba TV, the leading provider of global TV data and [...]

By | 2019-06-04T18:58:27+00:00 June 4th, 2019|Press Release|

The Trade Desk Partners With Samba TV To Unify Digital Media and TV Strategy For The World’s Largest Advertisers

Marketers gain access to TV commercial data to optimize ad campaigns across devices San Francisco and Los Angeles CA – The Trade Desk (Nasdaq: TTD) today announced that it has selected Samba TV, a leader in global TV data and analytics, to help power The Trade Desk’s Planner, a cross-device advertising planning tool for digital [...]

By | 2019-05-02T13:27:44+00:00 May 2nd, 2019|Press Release|

Samba TV & Twitter Partnership Drives NHL Viewership

Leading up to Samba TV's partnership announcement with Twitter, the NHL was a beta partner that leveraged the social platform to execute a campaign focused on driving viewership of the Stanley Cup Finals. Samba's Verified Tune-in Rate was the measurement component that allowed the NHL to assess how advertising on Twitter was impacting viewership of [...]

By | 2019-03-29T18:55:52+00:00 March 29th, 2019|Press Release|

Samba TV and Twitter to Measure Tune-in for TV Programmers

New Capability Provides Attribution to Marketers using Twitter to Drive Tune-in   San Francisco, CA – March 28, 2019 – Samba TV, the emerging leader in global TV analytics, announced today a partnership with Twitter to measure the effectiveness of Twitter in driving tune-in. Through this measurement program, marketers can gain insights into bridging Twitter [...]

By | 2019-03-28T13:20:11+00:00 March 28th, 2019|Press Release|

Samba TV’s Tune-In Measurement Solution is Now Available in Google Marketing Platform

Media companies can now measure TV tune-in lift across Google Marketing Platform San Francisco, CA – March 6, 2019 -- Samba TV has announced an integration that allows broadcasters, networks, and media companies to measure lift in TV tune-in based on advertising across Google Marketing Platform. For the first time, television programmers can attribute tune-ins [...]

By | 2019-03-06T18:45:03+00:00 March 6th, 2019|Press Release|

Samba TV Response to Alphonso Litigation

As you may know, Samba TV is engaged in ongoing litigation with Alphonso -- a company that came to market by misrepresenting its own capabilities. We filed a variety of lawsuits against them to reveal the truth, and so far we have been able to shed a lot of light on what Alphonso is really [...]

By | 2019-02-01T17:37:05+00:00 February 1st, 2019|Press Release|