Samba TV’s Tune-In Measurement Solution is Now Available in Google Marketing Platform

Media companies can now measure TV tune-in lift across Google Marketing Platform San Francisco, CA – March 6, 2019 -- Samba TV has announced an integration that allows broadcasters, networks, and media companies to measure lift in TV tune-in based on advertising across Google Marketing Platform. For the first time, television programmers can attribute tune-ins [...]

By | 2019-03-06T18:45:03+00:00 March 6th, 2019|Press Release|

Samba TV Response to Alphonso Litigation

As you may know, Samba TV is engaged in ongoing litigation with Alphonso -- a company that came to market by misrepresenting its own capabilities. We filed a variety of lawsuits against them to reveal the truth, and so far we have been able to shed a lot of light on what Alphonso is really [...]

By | 2019-02-01T17:37:05+00:00 February 1st, 2019|Press Release|

Samba TV Acquires Screen6, Forming First Global OTT Measurement Solution

Leader in Next-Generation TV Analytics Acquires Technology Platform for Understanding Audience Across All Devices. San Francisco, CA – Dec 20, 2018 – As the audience for video splits across devices and consumer viewing behavior shifts from linear TV to streaming video, the ability to understand, measure and deduplicate audiences has become critical for both advertisers [...]

By | 2018-12-28T15:02:40+00:00 December 20th, 2018|Press Release|

Samba TV Makes The Inc. 500 (Again!)

Inc. has released its annual list of the 5,000 fastest-growing private companies in America, and for the second year in a row Samba TV achieved an impressive position within the ranking — breaking into the top 10% at #426 Anyone who’s recently tried to decipher one of the infamous Luma Landscape logo slides knows our industry is [...]

By | 2018-09-11T00:41:41+00:00 August 15th, 2018|Press Release|

Leading The Field In Smart TV Consumer Privacy

By: Ashwin Navin, Samba TV Co-founder & CEO   Imagine reading this headline: “Your Smartphone Knows Your Location At All Times.” The natural response today would be: “I’d certainly hope so, I wouldn’t want a phone that doesn’t!” Once smartphones hit the market in earnest in 2005, there was a steep learning curve for both consumers [...]

By | 2018-07-19T17:55:40+00:00 July 18th, 2018|Press Release|

Samba TV and Consumer Privacy

Protecting a consumer’s privacy is at the core of every decision we make and every product and service we offer. Our products are built on the uncompromising principle of knowing only what’s necessary to enhance and improve the experience of watching television. We don’t rely on you providing us with your name; phone number; home, [...]

By | 2018-07-24T15:55:07+00:00 June 8th, 2018|Press Release|

Samba TV and Proactive GDPR Compliance

WHAT IS GDPR? The European General Data Privacy Regulation (GDPR) - is a regulation by which the EU governing bodies intend to strengthen and unify data protection for all individuals within the European Union (EU). Effective May 25, 2018, the new regulation is designed to give control back to citizens and residents over their personal data [...]

By | 2018-07-24T15:57:04+00:00 May 26th, 2018|Press Release|

Samba TV: Press, Quotes and Thought Leadership

Over the past few months, Samba TV has been featured in press publications, industry trades and social media as thought leaders on TV trends and ACR technology. Here's some highlights which showcase the hard work and dedication of everyone in the Samba family: CEO Ashwin Navin discusses how advertisers can address declining tentpole TV viewership [...]

By | 2018-07-24T16:12:57+00:00 May 22nd, 2018|Press Release|

i-Com 2018 & Samba TV

Samba TV was honored to be featured at this year's  i-Com Global Summit in San Sebastián, Spain - "The world's leading Marketing Data & Measurement Strategy event". Several members of Samba's management and leadership team were in attendance including: Aden Zaman - SVP, Strategy & Business Development Chris Jantz-Sell -VP, Global Growth & Strategy Ryan King - [...]

By | 2018-07-24T20:06:01+00:00 April 17th, 2018|Press Release|

Samba TV Secures $7.5M Liberty Global Investment

We are excited to announce that Samba TV has secured a $7.5M investment from Liberty Global - the world’s largest international television and broadband company - which completes our most recent round of financing. This partnership allows Samba TV to continue our vision of providing industry-leading TV insights and media solutions to Europe’s biggest brands, [...]

By | 2018-07-24T20:06:49+00:00 April 11th, 2018|Press Release|