TV Insights: Awards Shows & Multi-Cultural Millennials

Brands and advertisers looking to reach a niche audience of multi-cultural Millennials can focus on summer awards shows viewers, according to a recent TV insights analysis by Samba. Both the MTV Movie Awards and BET Awards skew heavily towards a younger audience, and both have a higher percentage of African American and Hispanic viewers when [...]

By | 2018-07-17T17:41:49+00:00 July 17th, 2018|Research, Strategy|

The Upside of Discovery’s Partnership with PGA Tour

Photo by Warren Little/Getty Images   This is a smart bet by Discovery to grow their viewer base outside the US - golf has become an increasingly global sport and it's an untapped resource for the network. The PGA Tour and Discovery are teaming-up on a major 12-year deal centered around international broadcast [...]

By | 2018-07-12T20:49:55+00:00 July 10th, 2018|Research|

NHL Playoffs Analysis: Las Vegas Golden Knights

Photo credit: Jeff Bottari This year’s NHL Playoffs ultimately boiled-down to two major stories: Alex Ovechkin finally won his first Stanley Cup, and cemented his legacy as perhaps the greatest NHL player of this century. Additionally, the Las Vegas Golden Knights shocked the world by becoming the first expansion team in the history of the [...]

By | 2018-06-28T18:09:37+00:00 June 28th, 2018|Research|

US Open vs US Open: A Viewership Analysis

Photo Credit: Roadtrips.com Which US Open provides more reach and opportunity for viewer engagement? Samba TV teed up the data to determine if golf or tennis has higher viewership. Brands and advertisers looking to reach high-income TV viewers often turn to golf and tennis as proxies - both sports tend to attract an [...]

By | 2018-06-27T14:32:16+00:00 June 26th, 2018|Research|

Trust The Data II: Samba TV’s NBA Playoffs Analysis

Photo by: Jason Miller/Getty Images It was an exciting NBA playoffs filled with sweeps, Game 7’s and everything in between. Hardcore and casual basketball fans alike tuned-in to watch the Golden State Warriors win their third championship of the 21st century, defeating LeBron James and the Cavaliers 4-0. This season was the fourth [...]

By | 2018-06-20T13:19:49+00:00 June 20th, 2018|Research|

Roseanne Reboot: A Postmortem Viewership Analysis

  With the second reboot season of Roseanne officially cancelled, ABC must now look elsewhere to fill a market gap that is left wide open for a very specific TV audience - specifically, conservative viewers that reside primarily in midwest and Rust Belt states which skewed Republican in the 2016 election. This audience demographic gravitated to [...]

By | 2018-06-05T01:28:53+00:00 June 5th, 2018|Research|

Royal Wedding Extravaganza: Trends, Insights and Analysis

Source: Latimes.com For just the third time in nearly forty years, a Royal Wedding captivated TV audiences as Prince Harry and Meghan Markle tied the knot during a marathon six-hour broadcast across eleven major television networks. Millions of viewers tuned-in throughout the UK and US for extensive TV coverage that began at 4am [...]

By | 2018-05-30T19:17:26+00:00 May 25th, 2018|Research|

Trust The Data: Samba TV’s NBA season analysis

The 2017-2018 NBA season was chock-full of exciting storylines: the Cavs dismantled and rebuilt their team in hopes of another deep playoff run; the 76ers emerged as a future powerhouse; the Rockets scored in buckets and supplanted Golden State as best in the west. Now it's time to look back at the regular season and [...]

By | 2018-05-25T13:16:19+00:00 May 23rd, 2018|Research|

Are Hispanic Viewers Watching Less Spanish Language TV?

For years, advertisers have devoted much time and effort towards crafting effective media strategies for reaching Hispanic audiences, and with good reason: According to the Pew Research Center, the total Hispanic/Latino US population now exceeds 58M, comprises 18% of the US population, and grew by more than 2% between 2016-2017 before leveling-off in 2018. Yet [...]

By | 2018-05-16T14:07:21+00:00 May 16th, 2018|Research|

The Simpsons 636th Episode Spectacular

  This past Sunday The Simpsons aired its 636th episode and surpassed Gunsmoke as the longest-running scripted program in television history. What started as an animated interstitial side-act during Fox's The Tracey Ullman Show in 1987 has gone on to endure through four decades and 29 seasons, with characters, gags and references that are deeply woven into [...]

By | 2018-05-02T17:02:20+00:00 May 2nd, 2018|Research|