Measuring Major League Baseball’s Age Gap

See Samba TV's analysis of viewership trends for each World Series game, and insights on which age groups tuned-in (or out) for the broadcasts.    The 2018 World Series featured two classic MLB teams as the Red Sox defeated the Dodgers in five games, and also cementing Boston's legacy by submitting one of the most [...]

By | 2018-11-12T20:35:37+00:00 November 12th, 2018|Research|

Quantifying LeBron’s Impact On TV Viewership

Source: USA Today The world's most popular NBA player is off and running in Los Angeles. How much does LeBron's star wattage impact TV viewership?  If you're looking for a media spotlight, it doesn't get much brighter than Los Angeles. So when LeBron James decided to take his talents (and beard) to [...]

By | 2018-10-25T21:47:26+00:00 October 24th, 2018|Research|

Anatomy of a Reboot: Murphy Brown Edition

Source: CBS The reboot of Murphy Brown aimed to represent a very specific political voice, but did it pick up any additional viewers along the way? Following the runaway reboot success of Roseanne, which basked in congratulatory Trump tweets and enjoyed exceedingly strong viewership amongst Republicans, CBS had no qualms about the type [...]

By | 2018-10-10T20:06:02+00:00 October 10th, 2018|Research|

When Good Shows Get Cancelled Due To Bad Data

This year we've seen several programs with passionate (and perhaps even rabid) fanbases get cancelled either partially or completely due to "low ratings". Brooklyn Nine-Nine and The Expanse come to mind as two prime examples, and while the rating metric has controlled what television content gets approved, renewed or cancelled by networks for decades, that appears [...]

By | 2018-11-07T00:07:55+00:00 September 26th, 2018|Research|

Samba TV Insights: Who Is Watching The Emmy Awards?

Source: This year The Emmy Awards turned 70, which begs the question: Who is still watching? The 70th annual Emmy Awards aired September 17th on NBC, continuing the yearly tradition of recognizing excellence in primetime television. While the Emmys has always played third-fiddle to the Oscars and Grammys, it still draws [...]

By | 2018-09-25T18:13:31+00:00 September 25th, 2018|Research|

US Open vs US Open: A Viewership Analysis

Credit: Geoff Burke-USA TODAY Sports Which US Open provides more reach and opportunity for viewer engagement? Samba TV teed up the data to determine if golf or tennis has higher viewership. Brands and advertisers looking to reach high-income TV viewers often turn to golf and tennis as proxies – both sports tend [...]

By | 2018-11-07T00:19:48+00:00 September 14th, 2018|Research|

Can MTV’s Video Music Awards Survive?

According to Samba TV data, US household viewership for the VMAs declined nearly 21% from last year, which begs the question: How much longer can the event remain relevant? The 35th annual MTV Video Music Awards aired on August 20th, featuring nearly three hours of performances and acceptance speeches from the music industry's biggest [...]

By | 2018-11-07T00:53:55+00:00 August 31st, 2018|Research|

The Impact of Politics on Late Night TV Viewership

Source: Variety How political commentary (or a lack thereof) affects TV viewership and audience composition for Colbert, Kimmel, Fallon and Meyers. Following the inauguration of Donald Trump in January 2017, the political climate has become nightly fodder for late night talk shows. The hosts find themselves at the intersection of comedy and [...]

By | 2018-11-07T01:03:38+00:00 August 29th, 2018|Research|

Measuring Shark Week’s TV Viewership Bump

Source: Discovery Even shark enthusiasts may be surprised to learn that 2018 marked the 30th anniversary of Discovery Channel's Shark Week -- an annual week-long programming event focused on, you guessed it, sharks. Launched in 1988, Shark Week has morphed into a pop culture phenomenon and provides Discovery with a high-profile opportunity to [...]

By | 2018-09-11T00:31:28+00:00 August 20th, 2018|Research|

Samba TV Teams Rank Top Shows

Here at Samba TV it goes without saying that we really love television, and when new team members join the company a fun on-boarding exercise is to have them give a list of their five favorite TV shows. Although we are currently residing in the 'Golden Age' of television -- with over 450 programs airing [...]

By | 2018-08-08T13:52:50+00:00 August 6th, 2018|Research|