Targeting Strategies For Summer TV Viewers

Winter is gone and summer is quickly approaching - seasonal shifts in viewing habits and content schedules should be taken into account as advertisers adjust targeting strategies for summer TV audiences. The combination of flexibility and scale positions TV data at the center of an effective cross-screen media plan that ensures advertisers are reaching viewers [...]

By | 2019-05-31T01:06:09+00:00 May 31st, 2019|Strategy|

How To Connect With PGA Tour Viewers

Source: CNBC.com The PGA is once again enjoying the spotlight following a thrilling victory by Tiger Woods at The Masters Tournament. High-profile majors such as the PGA Championship and U.S. Open are fast approaching, but it's not too late for brands to craft effective targeting strategies powered by TV data to connect with [...]

By | 2019-04-30T17:32:07+00:00 April 30th, 2019|Strategy|

The Big Bang Theory Finale: Samba TV Strategy

Source: the-big-bang-theory.com After twelve seasons The Big Bang Theory is coming to a close, walking away with seven Emmys and a reputation as one of TV's most-watched programs of the last decade. The upcoming finale on May 16th is certainly must-see TV - and while a handful of brands have secured commercial slots [...]

By | 2019-04-29T14:41:10+00:00 April 4th, 2019|Strategy|

2019 March Madness Strategy

    Bracket busted? Advertisers can choose wisely when trying to reach distracted March Madness viewers March Madness results in billions of dollars in lost business productivity as many consumers prefer watching games over doing their day jobs. The good news for advertisers is that March Madness is a great opportunity to engage with sports [...]

By | 2019-02-14T21:03:47+00:00 February 14th, 2019|Industry Insights, Strategy|

QSR Playbook: TV Audience Data is the Secret Sauce

QSR brands spent nearly $500 million on TV advertising in 2017, primarily across the major broadcast networks within tentpole events, reality programs and cable news. This presents several challenges for a crowded and competitive industry, the most-pressing being a lack of TV inventory to meet the high demand of QSRs all seeking to influence [...]

By | 2018-09-20T18:53:45+00:00 September 20th, 2018|Strategy|

Samba TV Strategy Guide: Elusive TV Audiences

Download the Strategy Guide With each passing upfront season, advertisers are faced with the growing challenge of reaching and measuring Elusive TV Audiences -- defined by Samba TV as Cord Cutters, OTT/Streamers and Light TV Viewers. These "off the grid" TV viewers can fall within a brand's target audience but have a low likelihood [...]

By | 2018-09-13T22:25:45+00:00 August 16th, 2018|Strategy|

Three Political Strategies for Midterm Elections

Political advertisers are ramping-up for the November midterm elections, but they are also faced with several challenges: a fragmented TV landscape, limitations of hyper-local targeting, and the difficulties tied to reaching elusive viewers such as Cord Cutters and OTT Streamers. Much has changed with cross-screen audience targeting since the 2016 presidential election - how can [...]

By | 2018-08-01T17:19:30+00:00 August 1st, 2018|Strategy|

TV Insights: Awards Shows & Multi-Cultural Millennials

Brands and advertisers looking to reach a niche audience of multi-cultural Millennials can focus on summer awards shows viewers, according to a recent TV insights analysis by Samba. Both the MTV Movie Awards and BET Awards skew heavily towards a younger audience, and both have a higher percentage of African American and Hispanic viewers when [...]

By | 2018-07-24T15:37:27+00:00 July 17th, 2018|Research, Strategy|

Six Strategies to Boost Summer TV Retargeting

With summertime comes shifting TV schedules and lower viewer engagement, both of which require an advanced approach for reaching viewers. Executing a TV retargeting strategy that bridges the gap between Television and Digital screens provides the most effective strategy for ensuring your brand stays top of mind during the summer months. Samba TV offers more [...]

By | 2018-07-24T15:38:32+00:00 July 11th, 2018|Strategy|

Viewer and Advertiser Excitement Builds for Royal Wedding

Source: Vox.com The upcoming wedding of Prince Harry and Meghan Markle on May 19th is poised to be one of the year's most prominent and unique TV events. Given the relative scarcity of high-profile UK royal weddings, and the massive star power of Windsor's royal family, this Saturday's broadcast has been building viewer and [...]

By | 2018-07-24T20:02:38+00:00 May 11th, 2018|Strategy|