Driving TV Viewers Down the Tune-in Funnel

Contributed by Nancy Yi - Sr. Business Development Manager 2019 upfronts are firmly in the rearview mirror, and broadcasters are now tasked with building on that momentum to help drive viewership for fall premieres. The new platforms and tools available each year present both a challenge and opportunity for tune-in marketers. But while the tools [...]

By | 2019-08-06T16:51:08+00:00 August 6th, 2019|Other|

Samba TV Summit UK: Solving the Reach/Frequency Challenge

https://www.facebook.com/sambatelevision/videos/2087421014894461/   At our recent Samba TV Summit in London, we polled the audience of more than fifty media industry professionals with the question: “What is your biggest challenge today?”  The responses came back loud and clear: Measurement.  Budgets and strategies are being spread across an increasingly fragmented media landscape, and data-driven targeting allows for [...]

By | 2019-08-05T14:58:09+00:00 August 5th, 2019|Other|

Cannes 2019: Samba TV Recap

Last week marked Samba TV’s fifth year at Cannes and offered the perfect opportunity to showcase our accelerating international growth. With the opening of our newest location in Hamburg, Samba now has thirteen offices across the globe representing nearly 350 total employees.  This year at Cannes, our team met with dozens of clients and partners [...]

By | 2019-06-28T18:22:24+00:00 June 28th, 2019|Other|

Samba TV 2019 Tune-in Summit Recap

Last week, Samba TV was honored to host our annual Tune-in Summit at the Kimpton Everly Hotel in Hollywood. Leaders from across the entertainment industry gathered to learn about the challenges tune-in marketers face in today's complex and fragmented media landscape, and the data-driven solutions that are helping them succeed. Samba CEO and Co-founder Ashwin [...]

By | 2019-06-04T22:45:25+00:00 May 29th, 2019|Other|

RampUp 2019: Samba TV Recap

LiveRamp’s annual RampUp conference is one of the industry’s premiere events for martech leaders, and Samba TV was proud to be a presenting sponsor this year. The conference was held in San Francisco on February 25-26 and featured an agenda filled with excellent content for brands, agencies, technology platforms and others. Samba TV CRO Dan [...]

By | 2019-03-06T18:43:21+00:00 March 6th, 2019|Other|

Samba TV’s 2018 Rewind

  Growing. Innovating. Leading. This was Samba TV in 2018 - a year in which we expanded our ACR footprint worldwide, made key acquisitions and executive hires, advanced our technology capabilities, and surpassed the exciting milestone of 300+ total employees around the world. We’ve already hit the ground running in 2019, but our mission remains [...]

By | 2019-02-12T21:38:48+00:00 February 12th, 2019|Other|

Super Bowl LIII: Overnight Viewership Analysis

Super Bowl LIII was a defensive slugfest, setting multiple records including fewest overall points scored (16), fewest points by the winner (13) and fewest overall touchdowns (1). And while the Super Bowl easily retained its title as the most-watched TV broadcast of the year, Samba TV's overnight analysis indicates viewership is trending down for the [...]

By | 2019-02-05T19:42:05+00:00 February 4th, 2019|Other|

Samba Sneak Peek: Super Bowl LIII Commercials

Super Bowl LIII is fast-approaching and poised to draw more than 100M viewers as the year's premier live TV event. And while most Super Bowl viewers tune-in for the football action, many are just as interested in the commercials -- which typically use the game as a showcase for some of the world's top brands. [...]

By | 2019-01-31T20:52:37+00:00 January 31st, 2019|Other|

CES 2019 Recap: Ten Years & Counting

  2019 marked Samba TV's tenth annual CES - it's been humbling and inspiring to see the evolution of our CES presence: from our first year in 2008 of bootstrapping with a single laptop, to our 2019 booth in Aria C-Space which featured a massive LED screen and customized interactive experience. We've come a long [...]

By | 2019-03-13T16:58:22+00:00 January 16th, 2019|Other|

Samba TV names industry expert Ken Mallon SVP of Measurement Sciences

Samba TV, the leader in next-generation TV analytics, is pleased to announce the appointment of Ken Mallon as the Company’s new SVP of Measurement Sciences. Reporting to Alvir Navin, co-founder and SVP, Operations at Samba TV, this executive hire will lead strategy and innovation in Samba’s measurement initiatives. "Samba has become the source of truth [...]

By | 2019-01-16T04:56:17+00:00 January 16th, 2019|Other|