RampUp 2019: Samba TV Recap

LiveRamp’s annual RampUp conference is one of the industry’s premiere events for martech leaders, and Samba TV was proud to be a presenting sponsor this year. The conference was held in San Francisco on February 25-26 and featured an agenda filled with excellent content for brands, agencies, technology platforms and others. Samba TV CRO Dan [...]

By | 2019-03-06T18:43:21+00:00 March 6th, 2019|Other|

Samba TV’s 2018 Rewind

  Growing. Innovating. Leading. This was Samba TV in 2018 - a year in which we expanded our ACR footprint worldwide, made key acquisitions and executive hires, advanced our technology capabilities, and surpassed the exciting milestone of 300+ total employees around the world. We’ve already hit the ground running in 2019, but our mission remains [...]

By | 2019-02-12T21:38:48+00:00 February 12th, 2019|Other|

Super Bowl LIII: Overnight Viewership Analysis

Super Bowl LIII was a defensive slugfest, setting multiple records including fewest overall points scored (16), fewest points by the winner (13) and fewest overall touchdowns (1). And while the Super Bowl easily retained its title as the most-watched TV broadcast of the year, Samba TV's overnight analysis indicates viewership is trending down for the [...]

By | 2019-02-05T19:42:05+00:00 February 4th, 2019|Other|

Samba Sneak Peek: Super Bowl LIII Commercials

Super Bowl LIII is fast-approaching and poised to draw more than 100M viewers as the year's premier live TV event. And while most Super Bowl viewers tune-in for the football action, many are just as interested in the commercials -- which typically use the game as a showcase for some of the world's top brands. [...]

By | 2019-01-31T20:52:37+00:00 January 31st, 2019|Other|

CES 2019 Recap: Ten Years & Counting

  2019 marked Samba TV's tenth annual CES - it's been humbling and inspiring to see the evolution of our CES presence: from our first year in 2008 of bootstrapping with a single laptop, to our 2019 booth in Aria C-Space which featured a massive LED screen and customized interactive experience. We've come a long [...]

By | 2019-03-13T16:58:22+00:00 January 16th, 2019|Other|

Samba TV names industry expert Ken Mallon SVP of Measurement Sciences

Samba TV, the leader in next-generation TV analytics, is pleased to announce the appointment of Ken Mallon as the Company’s new SVP of Measurement Sciences. Reporting to Alvir Navin, co-founder and SVP, Operations at Samba TV, this executive hire will lead strategy and innovation in Samba’s measurement initiatives. "Samba has become the source of truth [...]

By | 2019-01-16T04:56:17+00:00 January 16th, 2019|Other|

The Intersection Of Data Science & Food

Like many companies, our teams use Slack for group communication on a variety of topics throughout the day. Every now and then a conversation pops up that reminds us: it's never a dull day at Samba TV. What started with a post of the below picture and a link to the 'Soup-Salad-Sandwich Space Explorer' quickly [...]

By | 2018-12-14T15:28:16+00:00 December 14th, 2018|Other|

Samba TV & Mindshare UK Huddle 2018

Samba TV was excited to join Mindshare's 2018 Huddle where participants could explore 'The New Era of Influence' across five sources: media, brand, human, psychology and technology. By all accounts this year's Huddle was a resounding success, and Samba tied-into the psychology and technology themes with a unique VR experience that simulated "walking the plank". And [...]

By | 2018-11-16T15:13:31+00:00 November 16th, 2018|Other|

Samba TV Goes Global At DMEXCO

This year Samba TV once again attended DMEXCO in Cologne, Germany to meet with key partners, and also showcase our continued global expansion of industry-leading TV data and analytics. We appreciate everyone that stopped by to see our interactive wall and learn about how Samba is redefining the ways consumers interact with television content, [...]

By | 2018-11-07T00:11:33+00:00 September 21st, 2018|Other|

ESPN’s “The Ocho” Boosts Viewership

Source: Adweek This past Wednesday (8/8) ESPN2 morphed into "The Ocho" -- a 24-hour extravaganza of oddball sports coverage paired with multiple airings of Dodgeball: A True Underdog Story. It was a low-stakes gamble for the sports juggernaut, transforming a mid-week slate of second-tier programming into an anticipated event, and Samba TV data shows [...]

By | 2018-09-14T19:59:46+00:00 August 10th, 2018|Other|