CES 2019 Recap: Ten Years & Counting

  2019 marked Samba TV's tenth annual CES - it's been humbling and inspiring to see the evolution of our CES presence: from our first year in 2008 of bootstrapping with a single laptop, to our 2019 booth in Aria C-Space which featured a massive LED screen and customized interactive experience. We've come a long [...]

By | 2019-01-18T23:43:18+00:00 January 16th, 2019|Other|

Samba TV names industry expert Ken Mallon SVP of Measurement Sciences

Samba TV, the leader in next-generation TV analytics, is pleased to announce the appointment of Ken Mallon as the Company’s new SVP of Measurement Sciences. Reporting to Alvir Navin, co-founder and SVP, Operations at Samba TV, this executive hire will lead strategy and innovation in Samba’s measurement initiatives. "Samba has become the source of truth [...]

By | 2019-01-16T04:56:17+00:00 January 16th, 2019|Other|

The Intersection Of Data Science & Food

Like many companies, our teams use Slack for group communication on a variety of topics throughout the day. Every now and then a conversation pops up that reminds us: it's never a dull day at Samba TV. What started with a post of the below picture and a link to the 'Soup-Salad-Sandwich Space Explorer' quickly [...]

By | 2018-12-14T15:28:16+00:00 December 14th, 2018|Other|

Samba TV & Mindshare UK Huddle 2018

Samba TV was excited to join Mindshare's 2018 Huddle where participants could explore 'The New Era of Influence' across five sources: media, brand, human, psychology and technology. By all accounts this year's Huddle was a resounding success, and Samba tied-into the psychology and technology themes with a unique VR experience that simulated "walking the plank". And [...]

By | 2018-11-16T15:13:31+00:00 November 16th, 2018|Other|

Samba TV Goes Global At DMEXCO

This year Samba TV once again attended DMEXCO in Cologne, Germany to meet with key partners, and also showcase our continued global expansion of industry-leading TV data and analytics. We appreciate everyone that stopped by to see our interactive wall and learn about how Samba is redefining the ways consumers interact with television content, [...]

By | 2018-11-07T00:11:33+00:00 September 21st, 2018|Other|

ESPN’s “The Ocho” Boosts Viewership

Source: Adweek This past Wednesday (8/8) ESPN2 morphed into "The Ocho" -- a 24-hour extravaganza of oddball sports coverage paired with multiple airings of Dodgeball: A True Underdog Story. It was a low-stakes gamble for the sports juggernaut, transforming a mid-week slate of second-tier programming into an anticipated event, and Samba TV data shows [...]

By | 2018-09-14T19:59:46+00:00 August 10th, 2018|Other|

Ten Questions Your ACR Data Partner Must Answer

Television viewership data and insights powered by Automatic Content Recognition are becoming a central strategy for many brands and advertisers looking to meet the modern TV landscape with a modern solution. While several companies provide ACR-based products, not all ACR companies are created equal. Methodology, transparency, accuracy and scale all factor into the ability for [...]

By | 2018-08-08T18:33:26+00:00 August 8th, 2018|Other|

Cryptocurrency, Consumer Privacy and Data Control

The recent situation with Facebook and Cambridge Analytica reinforced that consumers are largely in the dark regarding data that's being collected on them, how it's being used, and who it's being shared with or sold to. It served as a wake-up call to the industry that consumers deserve a much higher degree of control and [...]

By | 2018-07-24T15:54:18+00:00 June 11th, 2018|Other|

Recap: Samba TV’s 1st Annual Summit

Samba TV began a new and exciting tradition last week by hosting our first-ever 'Samba TV Summit' on November 7th-9th in Calistoga, California. The event was hosted by Samba employees from around the globe and attended by sixty guests comprised of a diverse mix of brands, agencies, publishers, investors and industry leaders. Produced and organized [...]

By | 2018-05-01T16:47:52+00:00 November 13th, 2017|Other|

A Quick Primer on the TV Upfront Process

The TV upfront buy can be a complex concept for digitally-focused planners, buyers and strategists. Samba TV is here to demystify and untangle this legacy process, and provide recommendations along the way.  New York, September 15, 2017 - The earliest television commercials were presented live during a program broadcast (think soap sponsors during the first [...]

By | 2018-05-01T16:54:37+00:00 September 15th, 2017|Other|