Samba TV was honored to be featured at this year’s i-Com Global Summit in San Sebastián, Spain – “The world’s leading Marketing Data & Measurement Strategy event”. Several members of Samba’s management and leadership team were in attendance including:
- Aden Zaman – SVP, Strategy & Business Development
- Chris Jantz-Sell –VP, Global Growth & Strategy
- Ryan King – Managing Director, Research
- Hitesh Blatt – Regional VP, Sales EMEA
Ryan King represented Samba in two events – first leading a roundtable discussion on The Use of TV Data Within Attribution Measurement, focused on highlighting the importance of leveraging visual ACR-based TV data for assessing attribution across a holistic media strategy, and how this data factors into an advanced and modern TV measurement solution.
Additionally, he joined the panel discussion Unlocking The Consumer Journey – which also addressed the importance of using TV insights to understand consumer habits and their path to conversion/purchase. This panel also included representatives from Kantar Media, Conscious Data, Pernod Ricard and Datorama.
It was an exciting week at i-COM for Samba TV, and also an excellent opportunity to showcase our pivotal role in the constantly evolving media and television landscape. Take a look at some highlights below: