i-Com 2018 & Samba TV

By | 2018-05-01T16:05:13+00:00 April 17th, 2018|Press Release|

Samba TV was honored to be featured at this year’s  i-Com Global Summit in San Sebastián, Spain – “The world’s leading Marketing Data & Measurement Strategy event”. Several members of Samba’s management and leadership team were in attendance including:

  • Aden Zaman – SVP, Strategy & Business Development
  • Chris Jantz-Sell –VP, Global Growth & Strategy
  • Ryan King – Managing Director, Research
  • Hitesh Blatt – Regional VP, Sales EMEA

Ryan King represented Samba in two events – first leading a roundtable discussion on The Use of TV Data Within Attribution Measurement,  focused on highlighting the importance of leveraging visual ACR-based TV data for assessing attribution across a holistic media strategy, and how this data factors into an advanced and modern TV measurement solution.

Additionally, he joined the panel discussion Unlocking The Consumer Journey  – which also addressed the importance of using TV insights to understand consumer habits and their path to conversion/purchase. This panel also included representatives from Kantar Media, Conscious Data, Pernod Ricard and Datorama.

It was an exciting week at i-COM for Samba TV, and also an excellent opportunity to showcase our pivotal role in the constantly evolving media and television landscape. Take a look at some highlights below:

 

 

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