Samba’s Guide to Reaching and Measuring Elusive TV Audiences
Outdated television targeting and measurement systems are missing large groups of Elusive TV Audiences. Samba offers a modern, advanced solution to solve the challenges tied to Cord Cutters, OTT Streamers and Light TV Viewers.
What are Elusive TV audiences?
Traditional advertising and measurement is becoming less and less effective with the increasing prevalence of cord-cutters and decrease in cable subscriptions. There are four segments these hard-to-reach audiences fall into: Cord Cutters, OTT Streamers, Light TV Viewers, and television viewers that are unexposed to a brand’s TV spot.
Need a Large and Representative Panel
Traditional TV measurement and audience targeting methods are becoming obsolete – take an advanced approach to measuring cross-screen campaign ROI and tune-in rate.
Available on Your DSP
Samba offers audience targeting to reach Elusive TV Audiences based on their viewing habits — not just an age or demographic proxy.
Search for these Samba audience taxonomies in your DSP:
- Samba TV > Premium > Cord Cutters
- Samba TV > Viewing Behavior > OTT Streamers
- Samba TV > Viewing Behavior > Light TV Viewers