Ring in The Holidays Across Every Screen
Pre-holiday launch
Get a head-start by targeting viewers of last year’s holiday programming and content that resonates with your target audience.
Real-time sync
Reach viewers in real-time on their second screens while they’re watching their favorite holiday shows, specials and movies throughout the season.
Post holiday reach
Message to viewers who were unexposed to your holiday TV spots and ensure your brand exposure is maximized.
Retail affiliates
Submit a list of retail partners to target viewers in real-time while they’re getting exposure to your partner’s TV spot.
Popular TV Audience Segments for the Holidays
During the 2017 holiday season, the world’s largest brands and advertisers activated 200 campaigns with Samba TV to amplify their audience targeting capabilities across television, mobile device and desktop screens.
Holiday TV Programming
Includes TV networks including Hallmark and AMC that feature tons of holiday-related programming and season-specific TV shows.
Samba TV > Premium > TV Tentpoles > Thanksgiving TV Specials
Samba TV > Premium > TV Tentpoles > Christmas TV Specials
Popular TV Shows
Macy’s Parades, Scrooge, A Christmas Story, Home Alone
Estimated Reach
43.7MM
OTT Streamers
All OTT streamers who tend to watch holiday-relevant content on demand on OTT channels such as Hulu, Amazon and more.
Samba TV > Viewing Behavior > OTT Streamers
Popular TV Shows
The Handmaid’s Tale, Silicon Valley, Westworld, Succession
Estimated Reach
25.6MM
Cord-cutters and Light TV Viewers
Audiences who have cut the cord or watch little-to-no TV programming and become elusive to advertisers attempting to reach them with TV commercials.
Samba TV > Premium > Cord Cutters
Samba TV > Viewing Behavior > Light TV Viewers
Popular TV Shows
Hulu, Sling TV, DirectTV Now, PlayStation Vue & Misc.
Estimated Reach
73.2MM
Binge Watchers and Heavy TV Viewers
Audiences who consume greater-than-average amounts of TV, like watching back-to-back holiday programs or rewatching an entire TV series during the holiday break.
Samba TV > Viewing Behavior > Binge TV Viewers
Samba TV > Viewing Behavior > Heavy TV Viewers
Popular TV Shows
American Horror Story, Game of Thrones, House of Cards, Tom Clancy’s Jack Ryan
Estimated Reach
78.7MM
Sports Viewers
Hardcore and casual fans watching the basketball season heat up and the football season peak. Reach an engaged TV sports audience with Samba’s sport viewers segment.
Samba TV > Sports TV Enthusiasts
Samba TV > Sports TV Enthusiasts > Basketball TV Viewers
Samba TV > Sports TV Enthusiasts > Football TV Viewers > Football Shows/Movies
Popular TV Shows
ESPN, NBC Sports, Fox Sports, NCAA, NFL Network
Estimated Reach
129.8MM
CTV Audiences
Take over the TV screen with high-impact CTV ads that target genres such as Family & Parenting, Arts & Entertainment and Food & Entertaining.
Holiday Strategy Package
Your holiday strategy guide to reaching Samba TV’s programmatic viewership audiences.
Bridge the gap between TV and digital by targeting Holiday Viewers on their second screens at scale.
Learn how to activate and reach over 150 TV audience segments programmatically with Samba’s TV viewership data.
Contact Us
Contact us for custom TV audience segments targeting brand and competitor TV Spot viewers.