What personal data does Samba TV collect about me?
It is very important to us that you understand what personal data we collect about you, how we collect it, and why it’s necessary.
We collect your personal data in the following ways:
Why does Samba TV collect and use this personal data?
We collect and use your personal data for the following reasons:
Provide, maintain and improve our services (for instance, we use information we collect to refine the user experience, fix service malfunctions, test our security systems and increase our technical performance);
Monitor and analyze usage of our services;
Personalize our services and deliver recommendations, advertisements, content and features that match your interests;
Improve our advertising and measurement systems so we can show you relevant ads on and off our services (for example, if you are interested in cooking shows, we may serve you ads for new cooking TV programs);
Communicate with you about products, services, offers and events offered by Samba TV or others, and provide content we think you will find interesting;
Respond to your comments and questions and provide customer service; and,
Detect, investigate and prevent fraudulent and other illegal activities, and protect the rights, safety and property of Samba TV and others.
How does Samba TV protect my personal data?
We are committed to protecting your personal data. We implement appropriate technical and organizational measures to help protect the security of your personal data; however, please note that no system is ever completely secure. We have implemented multiple policies including pseudonymization, encryption, access, and retention policies to guard against unauthorized access and unnecessary retention of personal data in our systems.
How can I control the processing of my personal data?
Samba TV's Interactive Services will only be enabled if you choose to enable them. Once you have enabled our services, you can always choose to disable them through controls in the Settings Menu of your TV.
In the Setting Menu of your Samba-enabled TV, you will also find additional privacy controls. You can disassociate all the content viewing and marketing information related to your TV by resetting your ad ID. Also with the Limit Ad Tracking control, you will have the ability to decline or “opt out” of receiving personalized ads based on your content viewing information but still enjoy the personalization features of our Interactive Services.
Samba TV Mobile also provides you the option of disabling the service at any time after it’s been enabled. And, of course, you have similar controls regarding resetting ad IDs and limiting ad tracking on your Android and iOS mobile devices.
Your Privacy Rights under the GDPR
The General Data Protection Regulation or "GDPR" gives certain rights to individuals in relation to their personal data.
As available and except as limited under applicable law, individuals have the rights described below.
Access your personal data
The right to be informed of and request access to the personal data we process about you.
Update your personal data
The right to request that we amend or update your personal data where it is inaccurate or incomplete.
Restrict the use of your personal data
The right to request that we temporarily or permanently stop processing all or some of your personal data.
Object to the use of your personal data
The right to object to us processing your personal data where we no longer have a legitimate or legal need to process it.
Object to direct marketing
The right to object to your personal
data being processed for direct marketing purposes.
Port your personal data
The right to request a copy of your personal data in a machine readable format and the right to transmit that personal data for use in another party’s service.
Object to automated decision making
The right to not be subject to a decision based solely on automated decision making, including profiling, where the decision would have a legal effect on you or produce a similarly significant effect.
How does Samba TV protect my household and children?
Samba TV's products and services are not directed at children, and children cannot register for our products. When you enable Samba TV, we collect your combined household's viewing data to support our advertisement and research products. However, neither Samba TV nor its third-party business partners are able to individually identify your child with any data that we collect.
Of course, if you use Samba TV and wish to prevent your household's viewing data from being used in targeted ad campaigns, you may enable limit ad tracking in the settings menu of your television at any time.
The California Consumer Privacy Act
The California Consumer Privacy Act (“CCPA”), is a new law that goes into effect on January 1, 2020. The CCPA strengthens the data protection rights of millions of Americans. The Attorney General of California is currently drafting the CCPA's implementing regulations that promise to extend new rights and privacy protections to consumers. In the upcoming months, please visit this Privacy Center to learn more about the CCPA and how Samba TV intends to comply with it.