Bridge the gap between TV and digital
Modern TV viewing requires a sophisticated approach to plan, target and measure effective marketing campaigns.
Samba TV for the modern marketer
Technology is changing the way TV viewers discover and consume content. For marketers, understanding the disruption and its effect on the media mix is critical.
Smart TV households
Plan your TV and digital campaigns by understanding what TV programming is keeping your target audience engaged.
Make TV more addressable by reaching viewers on their digital devices and amplify your targeted reach and frequency.
Overcome content and device fragmentation and quantify the impact of your cross-screen marketing efforts in driving conversions.