Programmatic TV Data
Scale your outreach with programmatic activation of TV audiences on your preferred DSP.
Layer TV audience targeting onto your digital campaigns through the DSP of your choice and activate them programmatically for scale.
How It Helps
Amplify Your TV Message
Scale your 1:1 targeted campaigns by combining it with programmatic activation with daily refreshed TV audience segments on DSPs.
Align with TV Tentpoles
Leverage the highly interactive nature of Twitter to engage users tuning into big TV tentpoles such as Super Bowl, Oscars, Olympics, etc.
Reach New Users
Engage with audiences watching contextually relevant TV programming or specific TV viewing behaviors such as binge watchers, OTT streamers, etc.
Make Up for Missed Opportunities
Target users who you cannot reach through traditional TV such as cord-cutters, OTT streamers, light TV viewers and cord-shavers.
How It Works
Samba captures all content that appears on a TV screen and identifies the TV show or ad in less than 2.5 seconds.
When a match to standard or custom audience segments is found, our infrastructure pushes the segments to DSPs every night.
The segments are made available in your DSP for targeting and refreshed on a daily basis.