Programmatic TV Audiences Playbook 2018-10-28T23:03:33+00:00

Digitally Activate Smart TV Data Segments

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With programmatic activation of TV data, marketers can customize and scale their TV and digital strategies to amplify brand messaging and drive more efficient media investments.

Download the playbook to learn:

  • The importance of TV data and programmatic activation
  • How to activate TV data against common media strategies
  • How to connect TV viewership to digital activation
  • How to activate TV viewership segments across the leading DSPs

Download the Playbook

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