TV to Digital Targeting
Bridge the viewer insights gap and boost your digital marketing funnel by syncing your digital ads with TV viewership.
Sync your programmatic digital ads with TV content, commercials or behaviors in the DSP of your choice or through our team of TV advertising experts.
How It Helps
Extend Your TV Budget
Enhance reach and frequency by extending your TV ad campaign to desktop and mobile and reinforce your message digitally.
Reach New Users
Engage with audiences watching contextually relevant TV programming or specific TV viewing behaviors such as binge watchers, OTT streamers, etc.
Conquest Your Competition
Target audiences who have been exposed to your competitor’s TV ads or programs sponsored by competitive brands.
Align with TV Tentpoles
Use the 2nd or 3rd screen to get associated with the big TV tentpoles at a fraction of the cost.
How It Works
Samba captures all content that appears on a TV screen and identifies the TV show or ad in less than 2.5 seconds.
When a match to your targeting parameters is found, our RTB infrastructure bids on all qualifying digital ad inventory.
Your ad is served in premium apps or websites in standard IAB placements on desktops, laptops, smartphones and tablets – in real-time and on retargeted basis.