Quantify 2018-11-13T20:16:51+00:00

Measuring business outcomes

Leverage the industry’s most trusted cross-screen measurement products to measure TV audience behavior recommended by Kantar Millward Brown, Google, Hulu and more.

Bespoke reports for actionable insights

Analyze the path to conversion across TV and digital and uncover actionable insights into factors that impact ad effectiveness.


households in the normalized research panel


pixels fired per day for cross-screen attribution

1 in 4

Smart TVs have Samba technology

Verified Tune-in Rate

Gauge the effectiveness your cross-screen ad campaigns have on driving tune-ins to TV programming.

More about Driving Tune-in

Broadcast Conversion Rate

Analyze the impact of advertising throughout the funnel from brand awareness to online conversions and location based purchases.

Understand Path to Purchase

True Reach and Frequency

Measure the total reach and frequency of your advertising campaigns across TV and digital to identify gaps in audience outreach.

More about TRF

By tracking purchases driven by TV and digital ad exposure, we were able to identify lift from our cross-screen strategies.

Read the Case Study

Jennifer Ziminsky
Senior Brand Manager, Shutterfly

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See how the Samba TV Audience Platform delivers addressable audiences and measurable impact.

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