True Reach and Frequency
Cross-screen reach and frequency reports for a holistic and complete view of your customer outreach
Engage more effectively with your target audiences and address missed opportunities with the single de-duplicated reach and frequency reports by Samba.
How It Helps
Bridge TV and Digital
For the first time, get a de-duplicated view of the customer across screens to track the total reach and frequency of your TV and digital campaigns.
Uncover audiences you missed through your current marketing plan and strategize ways to reach those customers effectively.
Get Bespoke Reports
Get fully customized reports and tailored insights to highlight data points that make sense for your business to drive more impact.
Integrated and recommended by Hulu, Google, Kantar Millward Brown as a preferred measurement partner for tune-in measurement.
How It Works
Samba tracks digital ad exposure through an ad pixel on your digital ads.
TV ad exposure and tune-in is tracked through second-by-second TV viewership analysis using automatic video content recognition technology.
Samba creates a unified view of the customer across screens and reports on the true reach and frequency across TV plus digital ads.