True Reach and Frequency 2018-09-12T00:08:54+00:00

True Reach and Frequency

Cross-screen reach and frequency reports for a holistic and complete view of your customer outreach

Engage more effectively with your target audiences and address missed opportunities with the single de-duplicated reach and frequency reports by Samba.

How It Helps

Bridge TV and Digital

Bridge TV and Digital

For the first time, get a de-duplicated view of the customer across screens to track the total reach and frequency of your TV and digital campaigns.

Actionable insights

Actionable Insights

Uncover audiences you missed through your current marketing plan and strategize ways to reach those customers effectively.

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Get Bespoke Reports

Get fully customized reports and tailored insights to highlight data points that make sense for your business to drive more impact.

Industry recommended icon

Industry Recommended

Integrated and recommended by Hulu, Google, Kantar Millward Brown as a preferred measurement partner for tune-in measurement.

Learn more about cross-screen tracking

How It Works

Ad tracking pixel

Samba tracks digital ad exposure through an ad pixel on your digital ads.

TV exposure tracked with Content ID

TV ad exposure and tune-in is tracked through second-by-second TV viewership analysis using automatic video content recognition technology.

Proprietary device map tracks reach

Samba creates a unified view of the customer across screens and reports on the true reach and frequency across TV plus digital ads.

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See how the Samba TV Audience Platform delivers addressable audiences and measurable impact.

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