Verified Tune-in Rate
The industry’s most well adopted tune-in measurement and attribution reports for broadcasters.
Samba TV’s Verified Tune-in Rate (VTR) tracks exposure to all tune-in ads (TV and digital) and analyzes the viewership of people exposed to each.
How It Helps
Detailed data cuts across platforms, vendors and day parts showcasing cross-screen reach, frequency and performance.
Bridge TV and Digital
For the first time, get a unified view of performance across TV and digital to understand incremental lift through combined strategies.
Get Bespoke Reports
Get fully customized reports and tailored insights to highlight data points that make sense for your business to drive more tune-in.
Integrated and recommended by Hulu, Google, Kantar Millward Brown as a preferred measurement partner for tune-in measurement.
How It Works
Samba tracks digital ad exposure through an ad pixel on your digital ads.
TV ad exposure and tune-in is tracked through second-by-second TV viewership analysis using automatic video content recognition technology.
Samba reports tune-in driven by TV and digital campaigns within the normalized research panel that is fully representative of the US census and projectable.