Blog

Trust The Data II: Samba TV’s NBA Playoffs Analysis

By | 2018-06-20T13:19:49+00:00 June 20th, 2018|Research|

Photo by: Jason Miller/Getty Images It was an exciting NBA playoffs filled with sweeps, Game 7’s and everything in between. Hardcore and casual basketball fans alike tuned-in to watch the Golden State Warriors win their third championship of the 21st century, defeating LeBron James and the Cavaliers 4-0. This season was the fourth [...]

Schlage Lifts Revenue With Advanced Media Buying Strategy

By | 2018-06-18T15:30:31+00:00 June 18th, 2018|Case Study|

Lock hardware manufacturer Schlage may be a 100-year-old company, but it's taking a modern and advanced approach to media buying across all screens. Through a partnership with Samba TV, Centro, Placemedia, Schlage's AOR The Basement was able to boost both retail and e-commerce revenue with a holistic data-driven strategy that was highly targeted and measurable. The [...]

Microsoft Surface Increases Ad Recall by 233%

By | 2018-06-11T23:20:20+00:00 June 11th, 2018|Case Study, Product|

The tablet market is facing a unique challenge - it’s a highly competitive market with over 165M units sold last year across multiple high-profile brands, but overall sales are down nearly 7% from 2016 which means consumer interest is waning. How can tablet manufacturers stay ahead of the competition while also driving more sales?Microsoft’s Surface [...]

Cryptocurrency, Consumer Privacy and Data Control

By | 2018-06-19T14:04:53+00:00 June 11th, 2018|Other|

The recent situation with Facebook and Cambridge Analytica reinforced that consumers are largely in the dark regarding data that's being collected on them, how it's being used, and who it's being shared with or sold to. It served as a wake-up call to the industry that consumers deserve a much higher degree of control and [...]

Samba TV and Consumer Privacy

By | 2018-06-19T16:11:36+00:00 June 8th, 2018|Press Release|

Protecting a consumer’s privacy is at the core of every decision we make and every product and service we offer. Our products are built on the uncompromising principle of knowing only what’s necessary to enhance and improve the experience of watching television. We don’t rely on you providing us with your name; phone number; home, [...]

Roseanne Reboot: A Postmortem Viewership Analysis

By | 2018-06-05T01:28:53+00:00 June 5th, 2018|Research|

  With the second reboot season of Roseanne officially cancelled, ABC must now look elsewhere to fill a market gap that is left wide open for a very specific TV audience - specifically, conservative viewers that reside primarily in midwest and Rust Belt states which skewed Republican in the 2016 election. This audience demographic gravitated to [...]

Samba TV and Proactive GDPR Compliance

By | 2018-05-29T18:01:16+00:00 May 26th, 2018|Press Release|

WHAT IS GDPR? The European General Data Privacy Regulation (GDPR) - is a regulation by which the EU governing bodies intend to strengthen and unify data protection for all individuals within the European Union (EU). Effective May 25, 2018, the new regulation is designed to give control back to citizens and residents over their personal data [...]

Royal Wedding Extravaganza: Trends, Insights and Analysis

By | 2018-05-30T19:17:26+00:00 May 25th, 2018|Research|

Source: Latimes.com For just the third time in nearly forty years, a Royal Wedding captivated TV audiences as Prince Harry and Meghan Markle tied the knot during a marathon six-hour broadcast across eleven major television networks. Millions of viewers tuned-in throughout the UK and US for extensive TV coverage that began at 4am [...]

Trust The Data: Samba TV’s NBA season analysis

By | 2018-05-25T13:16:19+00:00 May 23rd, 2018|Research|

The 2017-2018 NBA season was chock-full of exciting storylines: the Cavs dismantled and rebuilt their team in hopes of another deep playoff run; the 76ers emerged as a future powerhouse; the Rockets scored in buckets and supplanted Golden State as best in the west. Now it's time to look back at the regular season and [...]

Samba TV: Press, Quotes and Thought Leadership

By | 2018-05-22T01:55:19+00:00 May 22nd, 2018|Press Release|

Over the past few months, Samba TV has been featured in press publications, industry trades and social media as thought leaders on TV trends and ACR technology. Here's some highlights which showcase the hard work and dedication of everyone in the Samba family: CEO Ashwin Navin discusses how advertisers can address declining tentpole TV viewership [...]