Blog

Samba TV: Press & Events Recap

By | 2019-05-10T02:37:06+00:00 May 9th, 2019|Media Coverage|

It's been an especially exciting few weeks here at Samba TV - we announced an industry-changing partnership, showcased our thought leadership in the press, and hosted/attended multiple events  - many tied to the upfronts. Check out the highlights below, and there's much more to come! Press & Announcements Samba TV has partnered with The Trade [...]

The Trade Desk Partners With Samba TV To Unify Digital Media and TV Strategy For The World’s Largest Advertisers

By | 2019-05-02T13:27:44+00:00 May 2nd, 2019|Press Release|

Marketers gain access to TV commercial data to optimize ad campaigns across devices San Francisco and Los Angeles CA – The Trade Desk (Nasdaq: TTD) today announced that it has selected Samba TV, a leader in global TV data and analytics, to help power The Trade Desk’s Planner, a cross-device advertising planning tool for digital [...]

How To Connect With PGA Tour Viewers

By | 2019-04-30T17:32:07+00:00 April 30th, 2019|Strategy|

Source: CNBC.com The PGA is once again enjoying the spotlight following a thrilling victory by Tiger Woods at The Masters Tournament. High-profile majors such as the PGA Championship and U.S. Open are fast approaching, but it's not too late for brands to craft effective targeting strategies powered by TV data to connect with [...]

The Big Bang Theory Finale: Samba TV Strategy

By | 2019-04-29T14:41:10+00:00 April 4th, 2019|Strategy|

Source: the-big-bang-theory.com After twelve seasons The Big Bang Theory is coming to a close, walking away with seven Emmys and a reputation as one of TV's most-watched programs of the last decade. The upcoming finale on May 16th is certainly must-see TV - and while a handful of brands have secured commercial slots [...]

Samba TV & Twitter Partnership Drives NHL Viewership

By | 2019-03-29T18:55:52+00:00 March 29th, 2019|Press Release|

Leading up to Samba TV's partnership announcement with Twitter, the NHL was a beta partner that leveraged the social platform to execute a campaign focused on driving viewership of the Stanley Cup Finals. Samba's Verified Tune-in Rate was the measurement component that allowed the NHL to assess how advertising on Twitter was impacting viewership of [...]

Samba TV and Twitter to Measure Tune-in for TV Programmers

By | 2019-03-28T13:20:11+00:00 March 28th, 2019|Press Release|

New Capability Provides Attribution to Marketers using Twitter to Drive Tune-in   San Francisco, CA – March 28, 2019 – Samba TV, the emerging leader in global TV analytics, announced today a partnership with Twitter to measure the effectiveness of Twitter in driving tune-in. Through this measurement program, marketers can gain insights into bridging Twitter [...]

SXSW 2019: Samba TV & Brand Innovators

By | 2019-04-09T13:42:08+00:00 March 22nd, 2019|Media Coverage|

This year at SXSW in Austin, Samba TV partnered with Brand Innovators to sponsor a unique event that aimed to address the pressing question "What's Next On The Digital Horizon?" The conference was held Friday through Sunday on March 8-10 and featured some of the world's largest brands including PepsiCo, McDonald's, Johnson & Johnson and [...]

RampUp 2019: Samba TV Recap

By | 2019-03-06T18:43:21+00:00 March 6th, 2019|Other|

LiveRamp’s annual RampUp conference is one of the industry’s premiere events for martech leaders, and Samba TV was proud to be a presenting sponsor this year. The conference was held in San Francisco on February 25-26 and featured an agenda filled with excellent content for brands, agencies, technology platforms and others. Samba TV CRO Dan [...]

Samba TV’s Tune-In Measurement Solution is Now Available in Google Marketing Platform

By | 2019-03-06T18:45:03+00:00 March 6th, 2019|Press Release|

Media companies can now measure TV tune-in lift across Google Marketing Platform San Francisco, CA – March 6, 2019 -- Samba TV has announced an integration that allows broadcasters, networks, and media companies to measure lift in TV tune-in based on advertising across Google Marketing Platform. For the first time, television programmers can attribute tune-ins [...]

The Intersection of Astronomy and Data Science

By | 2019-03-07T15:45:27+00:00 March 5th, 2019|Media Coverage|

While most of the ad tech industry was focused on CES in January, the 233rd meeting of the American Astronomical Society (AAS) was held in Seattle during the same week. The annual AAS winter meeting is the largest professional conference in the US for astronomy, astrophysics, and space sciences and is sometimes referred to as [...]