Blog

CES 2020 Recap: Celebrating Our 11th Year

By | 2020-01-17T20:18:07+00:00 January 17th, 2020|Other|

January is always an exciting time of year - it marks a fresh start to strive towards new goals, push boundaries, and explore uncharted opportunities. For many, no January would be complete without the Consumer Electronics Show (CES) in Las Vegas, a week-long event showcasing new and exciting creations that exemplify the same ingenuity and [...]

Recap of Samba TV Summit Deer Valley: Exploring the Future of TV Data

By | 2019-12-20T23:56:36+00:00 December 20th, 2019|Other|

2020 is just around the corner, and with the new year comes many changes to the world of TV advertising; the introduction of the California Consumer Protection Act, increased competition in the streaming wars with the launch of Disney+, Peacock, Quibi, HBO Max, and a presidential election that promises to be the most expensive in [...]

Early Holiday Trends Show Continued Decline in TV Viewership

By | 2019-12-10T18:01:20+00:00 December 10th, 2019|Strategy|

Did your target audience watch your linear TV commercial during the Thanksgiving weekend, or were they too busy trying to stream the Mandalorian on their mobile phone?    We all know that when the holidays roll around, advertising spend increases in the hopes that consumers will buy the company’s product for their friends and family. [...]

Samba TV Taps Oracle Moat to Measure Viewability of CTV Ads

By | 2019-12-17T01:40:35+00:00 December 5th, 2019|Press Release|

Thursday, December 5, 2019 9:30 AM SAN FRANCISCO, CA / ACCESSWIRE / December 5, 2019 / Samba TV, the leading provider of global TV data and audience analytics, today announced that it has expanded its integration with Moat by Oracle Data Cloud to measure viewability and invalid traffic across its CTV (Connected TV) impressions. "With over four [...]

Reach Cord Cutters and Measure TV Boost This Holiday Season

By | 2019-12-05T19:01:29+00:00 December 5th, 2019|Strategy|

It’s the most wonderful time of the year …Or is it? For many advertisers, the holidays can be a struggle to engage target audiences. Advertisers are continuing to use broadcast TV to reach the masses to promote their products. However, advertisers are struggling to adjust to the new realities, such as broadcast television ratings continuing [...]

Samba TV Acquires Wove, Expanding the Industry’s leading Connected TV Advertising and Technology Stack

By | 2019-10-03T11:25:41+00:00 October 3rd, 2019|Press Release|

San Francisco – October 3, 2019 -- Samba TV, the leading provider of global TV data and audience analytics, today announced that it has acquired Wove, a data integration platform that will strengthen Samba’s advanced data onboarding and activation capabilities, opening the door for advertisers to apply first-party data to targeted connected TV and cross-screen [...]

Ask a Samba Expert: The Data Science Behind Synthetic Control Groups

By | 2019-10-01T16:57:38+00:00 October 1st, 2019|Other|

Ken Mallon - SVP, Measurement Sciences   Our “Ask a Samba Expert” series explores a variety of topics across data science, analytics and research to uncover behind-the-scenes details about the methodology and expertise of Samba’s ground-breaking Measurement Sciences team.   What is your background? I have found that many people in the research, analytics and [...]

How Seasonal Viewership Trends Can Shape Your Holiday TV Strategy

By | 2019-09-20T16:54:14+00:00 September 20th, 2019|Other|

Seasonality plays an important role in media strategy, and the holidays are perhaps the most critical time to optimize cross-screen campaigns in order to capitalize on viewership shifts and maximize exposure to consumers. As with holiday purchase habits, holiday TV consumption habits shift to align with changing work/family schedules and programming across broadcast and cable.  [...]

Samba TV Acquires Axwave, Becoming the Only Provider of Real-time TV Spot Analytics with Global Scale

By | 2019-08-20T13:01:06+00:00 August 20th, 2019|Press Release|

TV Data and Analytics Leader Bolsters Real-time Commercial Measurement Capabilities San Francisco, CA – August 20, 2019 -- Samba TV, the leading provider of global TV data and audience analytics, today announced that it has acquired Axwave through a combination of cash and stock. Exact terms of the deal are not being disclosed. Samba TV [...]

Five TV Data Strategies to Ensure Q4 Success

By | 2019-08-16T18:22:42+00:00 August 16th, 2019|Strategy|

Q4 presents brands and advertisers an opportunity to end the year on a high note and influence consumers by activating TV viewership audience segments based on viewing habits, content consumption and commercial ad exposure. Samba TV offers five strategies to strengthen Q4 media plans and set yourself up for a successful year-end finish.   Strategy [...]