Blog

SXSW 2019: Samba TV & Brand Innovators

By | 2019-03-18T19:20:00+00:00 March 18th, 2019|Media Coverage|

This year at SXSW in Austin, Samba TV partnered with Brand Innovators to sponsor a unique event that aimed to address the pressing question "What's Next On The Digital Horizon?" The conference was held Friday through Sunday on March 8-10 and featured some of the world's largest brands including PepsiCo, McDonald's, Johnson & Johnson and [...]

RampUp 2019: Samba TV Recap

By | 2019-03-06T18:43:21+00:00 March 6th, 2019|Other|

LiveRamp’s annual RampUp conference is one of the industry’s premiere events for martech leaders, and Samba TV was proud to be a presenting sponsor this year. The conference was held in San Francisco on February 25-26 and featured an agenda filled with excellent content for brands, agencies, technology platforms and others. Samba TV CRO Dan [...]

Samba TV’s Tune-In Measurement Solution is Now Available in Google Marketing Platform

By | 2019-03-06T18:45:03+00:00 March 6th, 2019|Press Release|

Media companies can now measure TV tune-in lift across Google Marketing Platform San Francisco, CA – March 6, 2019 -- Samba TV has announced an integration that allows broadcasters, networks, and media companies to measure lift in TV tune-in based on advertising across Google Marketing Platform. For the first time, television programmers can attribute tune-ins [...]

The Intersection of Astronomy and Data Science

By | 2019-03-07T15:45:27+00:00 March 5th, 2019|Media Coverage|

While most of the ad tech industry was focused on CES in January, the 233rd meeting of the American Astronomical Society (AAS) was held in Seattle during the same week. The annual AAS winter meeting is the largest professional conference in the US for astronomy, astrophysics, and space sciences and is sometimes referred to as [...]

2019 March Madness Strategy

By | 2019-02-14T21:03:47+00:00 February 14th, 2019|Industry Insights, Strategy|

    Bracket busted? Advertisers can choose wisely when trying to reach distracted March Madness viewers March Madness results in billions of dollars in lost business productivity as many consumers prefer watching games over doing their day jobs. The good news for advertisers is that March Madness is a great opportunity to engage with sports [...]

Samba TV’s 2018 Rewind

By | 2019-02-12T21:38:48+00:00 February 12th, 2019|Other|

  Growing. Innovating. Leading. This was Samba TV in 2018 - a year in which we expanded our ACR footprint worldwide, made key acquisitions and executive hires, advanced our technology capabilities, and surpassed the exciting milestone of 300+ total employees around the world. We’ve already hit the ground running in 2019, but our mission remains [...]

Super Bowl LIII: Samba TV Viewership Analysis

By | 2019-02-08T23:05:31+00:00 February 8th, 2019|Research|

33.9M US Households Watched Super Bowl LIII See Our Full Analysis For More Viewership Insights Super Bowl LIII viewers were treated to the lowest-scoring Super Bowl in NFL history, but that didn't stop Samba TV from producing our annual analysis of the year's biggest live TV event. Based on proprietary ACR technology sourced from [...]

Super Bowl LIII: Overnight Viewership Analysis

By | 2019-02-05T19:42:05+00:00 February 4th, 2019|Other|

Super Bowl LIII was a defensive slugfest, setting multiple records including fewest overall points scored (16), fewest points by the winner (13) and fewest overall touchdowns (1). And while the Super Bowl easily retained its title as the most-watched TV broadcast of the year, Samba TV's overnight analysis indicates viewership is trending down for the [...]

Samba TV Response to Alphonso Litigation

By | 2019-02-01T17:37:05+00:00 February 1st, 2019|Press Release|

As you may know, Samba TV is engaged in ongoing litigation with Alphonso -- a company that came to market by misrepresenting its own capabilities. We filed a variety of lawsuits against them to reveal the truth, and so far we have been able to shed a lot of light on what Alphonso is really [...]

Samba Sneak Peek: Super Bowl LIII Commercials

By | 2019-01-31T20:52:37+00:00 January 31st, 2019|Other|

Super Bowl LIII is fast-approaching and poised to draw more than 100M viewers as the year's premier live TV event. And while most Super Bowl viewers tune-in for the football action, many are just as interested in the commercials -- which typically use the game as a showcase for some of the world's top brands. [...]