Blog

Early Holiday Trends Show Continued Decline in TV Viewership

By | 2019-12-10T18:01:20+00:00 December 10th, 2019|Strategy|

Did your target audience watch your linear TV commercial during the Thanksgiving weekend, or were they too busy trying to stream the Mandalorian on their mobile phone?    We all know that when the holidays roll around, advertising spend increases in the hopes that consumers will buy the company’s product for their friends and family. [...]

Samba TV Taps Oracle Moat to Measure Viewability of CTV Ads

By | 2019-12-05T19:16:08+00:00 December 5th, 2019|Press Release|

Thursday, December 5, 2019 9:30 AM SAN FRANCISCO, CA / ACCESSWIRE / December 5, 2019 / Samba TV, the leading provider of global TV data and audience analytics, today announced that it has expanded its integration with Moat by Oracle Data Cloud to measure viewability and invalid traffic across its CTV (Connected TV) impressions. "With over four [...]

Reach Cord Cutters and Measure TV Boost This Holiday Season

By | 2019-12-05T19:01:29+00:00 December 5th, 2019|Strategy|

It’s the most wonderful time of the year …Or is it? For many advertisers, the holidays can be a struggle to engage target audiences. Advertisers are continuing to use broadcast TV to reach the masses to promote their products. However, advertisers are struggling to adjust to the new realities, such as broadcast television ratings continuing [...]

Samba TV Acquires Wove, Expanding the Industry’s leading Connected TV Advertising and Technology Stack

By | 2019-10-03T11:25:41+00:00 October 3rd, 2019|Press Release|

San Francisco – October 3, 2019 -- Samba TV, the leading provider of global TV data and audience analytics, today announced that it has acquired Wove, a data integration platform that will strengthen Samba’s advanced data onboarding and activation capabilities, opening the door for advertisers to apply first-party data to targeted connected TV and cross-screen [...]

Ask a Samba Expert: The Data Science Behind Synthetic Control Groups

By | 2019-10-01T16:57:38+00:00 October 1st, 2019|Other|

Ken Mallon - SVP, Measurement Sciences   Our “Ask a Samba Expert” series explores a variety of topics across data science, analytics and research to uncover behind-the-scenes details about the methodology and expertise of Samba’s ground-breaking Measurement Sciences team.   What is your background? I have found that many people in the research, analytics and [...]

How Seasonal Viewership Trends Can Shape Your Holiday TV Strategy

By | 2019-09-20T16:54:14+00:00 September 20th, 2019|Other|

Seasonality plays an important role in media strategy, and the holidays are perhaps the most critical time to optimize cross-screen campaigns in order to capitalize on viewership shifts and maximize exposure to consumers. As with holiday purchase habits, holiday TV consumption habits shift to align with changing work/family schedules and programming across broadcast and cable.  [...]

Samba TV Acquires Axwave, Becoming the Only Provider of Real-time TV Spot Analytics with Global Scale

By | 2019-08-20T13:01:06+00:00 August 20th, 2019|Press Release|

TV Data and Analytics Leader Bolsters Real-time Commercial Measurement Capabilities San Francisco, CA – August 20, 2019 -- Samba TV, the leading provider of global TV data and audience analytics, today announced that it has acquired Axwave through a combination of cash and stock. Exact terms of the deal are not being disclosed. Samba TV [...]

Five TV Data Strategies to Ensure Q4 Success

By | 2019-08-16T18:22:42+00:00 August 16th, 2019|Strategy|

Q4 presents brands and advertisers an opportunity to end the year on a high note and influence consumers by activating TV viewership audience segments based on viewing habits, content consumption and commercial ad exposure. Samba TV offers five strategies to strengthen Q4 media plans and set yourself up for a successful year-end finish.   Strategy [...]

Why Connected TV Should be a Key Tactic in Your Cross-Screen Strategy

By | 2019-08-12T18:20:08+00:00 August 12th, 2019|Product|

Over the past several years, the lines between Television and Digital have become increasingly blurred. What was once a very black and white delineation — television meant linear programming and commercials; digital meant online content and banner ads — is now a grey area.  However, at the intersection of TV and Digital, a new format [...]

Driving TV Viewers Down the Tune-in Funnel

By | 2019-08-06T16:51:08+00:00 August 6th, 2019|Other|

Contributed by Nancy Yi - Sr. Business Development Manager 2019 upfronts are firmly in the rearview mirror, and broadcasters are now tasked with building on that momentum to help drive viewership for fall premieres. The new platforms and tools available each year present both a challenge and opportunity for tune-in marketers. But while the tools [...]