Blog

2018 Midterm Elections: A Cable News Analysis

By | 2018-11-27T17:10:11+00:00 November 27th, 2018|Research|

Looking back at the 2018 Midterm Elections through the lens of  Cable News for viewer insights across the country   Voter turnout for the 2018 Midterm Elections was historically high, becoming the first midterm to exceed 100 million votes cast at the polls. On election night, Samba TV measured viewership across the three major cable [...]

Samba TV & Mindshare UK Huddle 2018

By | 2018-11-16T15:13:31+00:00 November 16th, 2018|Other|

Samba TV was excited to join Mindshare's 2018 Huddle where participants could explore 'The New Era of Influence' across five sources: media, brand, human, psychology and technology. By all accounts this year's Huddle was a resounding success, and Samba tied-into the psychology and technology themes with a unique VR experience that simulated "walking the plank". And [...]

Measuring Major League Baseball’s Age Gap

By | 2018-11-12T20:35:37+00:00 November 12th, 2018|Research|

See Samba TV's analysis of viewership trends for each World Series game, and insights on which age groups tuned-in (or out) for the broadcasts.    The 2018 World Series featured two classic MLB teams as the Red Sox defeated the Dodgers in five games, and also cementing Boston's legacy by submitting one of the most [...]

Quantifying LeBron’s Impact On TV Viewership

By | 2018-10-25T21:47:26+00:00 October 24th, 2018|Research|

Source: USA Today The world's most popular NBA player is off and running in Los Angeles. How much does LeBron's star wattage impact TV viewership?  If you're looking for a media spotlight, it doesn't get much brighter than Los Angeles. So when LeBron James decided to take his talents (and beard) to [...]

Anatomy of a Reboot: Murphy Brown Edition

By | 2018-10-10T20:06:02+00:00 October 10th, 2018|Research|

Source: CBS The reboot of Murphy Brown aimed to represent a very specific political voice, but did it pick up any additional viewers along the way? Following the runaway reboot success of Roseanne, which basked in congratulatory Trump tweets and enjoyed exceedingly strong viewership amongst Republicans, CBS had no qualms about the type [...]

When Good Shows Get Cancelled Due To Bad Data

By | 2018-11-07T00:07:55+00:00 September 26th, 2018|Research|

This year we've seen several programs with passionate (and perhaps even rabid) fanbases get cancelled either partially or completely due to "low ratings". Brooklyn Nine-Nine and The Expanse come to mind as two prime examples, and while the rating metric has controlled what television content gets approved, renewed or cancelled by networks for decades, that appears [...]

Samba TV Insights: Who Is Watching The Emmy Awards?

By | 2018-09-25T18:13:31+00:00 September 25th, 2018|Research|

Source: Variety.com This year The Emmy Awards turned 70, which begs the question: Who is still watching? The 70th annual Emmy Awards aired September 17th on NBC, continuing the yearly tradition of recognizing excellence in primetime television. While the Emmys has always played third-fiddle to the Oscars and Grammys, it still draws [...]

Samba TV Goes Global At DMEXCO

By | 2018-11-07T00:11:33+00:00 September 21st, 2018|Other|

This year Samba TV once again attended DMEXCO in Cologne, Germany to meet with key partners, and also showcase our continued global expansion of industry-leading TV data and analytics. We appreciate everyone that stopped by to see our interactive wall and learn about how Samba is redefining the ways consumers interact with television content, [...]

QSR Playbook: TV Audience Data is the Secret Sauce

By | 2018-09-20T18:53:45+00:00 September 20th, 2018|Strategy|

QSR brands spent nearly $500 million on TV advertising in 2017, primarily across the major broadcast networks within tentpole events, reality programs and cable news. This presents several challenges for a crowded and competitive industry, the most-pressing being a lack of TV inventory to meet the high demand of QSRs all seeking to influence [...]

US Open vs US Open: A Viewership Analysis

By | 2018-11-07T00:19:48+00:00 September 14th, 2018|Research|

Credit: Geoff Burke-USA TODAY Sports Which US Open provides more reach and opportunity for viewer engagement? Samba TV teed up the data to determine if golf or tennis has higher viewership. Brands and advertisers looking to reach high-income TV viewers often turn to golf and tennis as proxies – both sports tend [...]