Anatomy of a Reboot: Murphy Brown Edition

By | 2018-10-10T20:06:02+00:00 October 10th, 2018|Research|

Source: CBS The reboot of Murphy Brown aimed to represent a very specific political voice, but did it pick up any additional viewers along the way? Following the runaway reboot success of Roseanne, which basked in congratulatory Trump tweets and enjoyed exceedingly strong viewership amongst Republicans, CBS had no qualms about the type [...]

When Good Shows Get Cancelled Due To Bad Data

By | 2018-09-26T20:27:15+00:00 September 26th, 2018|Research|

This year we've seen several programs with passionate (and perhaps even rabid) fanbases get cancelled either partially or completely due to "low ratings". Brooklyn Nine-Nine and The Expanse come to mind as two prime examples, and while the rating metric has controlled what television content gets approved, renewed or cancelled by networks for decades, that appears to [...]

Samba TV Insights: Who Is Watching The Emmy Awards?

By | 2018-09-25T18:13:31+00:00 September 25th, 2018|Research|

Source: This year The Emmy Awards turned 70, which begs the question: Who is still watching? The 70th annual Emmy Awards aired September 17th on NBC, continuing the yearly tradition of recognizing excellence in primetime television. While the Emmys has always played third-fiddle to the Oscars and Grammys, it still draws [...]

Samba TV Goes Global At DMEXCO

By | 2018-09-21T20:57:50+00:00 September 21st, 2018|Other|

This year Samba TV once again attended DMEXCO in Cologne, Germany to meet with key partners, and also showcase our continued global expansion of industry-leading TV data and analytics. We appreciate everyone that stopped by to see our interactive wall and learn about how Samba is redefining the ways consumers interact with television content, as [...]

QSR Playbook: TV Audience Data is the Secret Sauce

By | 2018-09-20T18:53:45+00:00 September 20th, 2018|Strategy|

QSR brands spent nearly $500 million on TV advertising in 2017, primarily across the major broadcast networks within tentpole events, reality programs and cable news. This presents several challenges for a crowded and competitive industry, the most-pressing being a lack of TV inventory to meet the high demand of QSRs all seeking to influence [...]

US Open vs US Open: A Viewership Analysis

By | 2018-09-17T23:03:06+00:00 September 14th, 2018|Research|

Credit: Geoff Burke-USA TODAY Sports Which US Open provides more reach and opportunity for viewer engagement? Samba TV teed up the data to determine if golf or tennis has higher viewership. Brands and advertisers looking to reach high-income TV viewers often turn to golf and tennis as proxies – both sports tend to [...]

Samba Case Study: TV Data Increases Microsoft Ad Recall

By | 2018-09-11T00:27:48+00:00 September 11th, 2018|Case Study|

When Microsoft set out to promote its new Surface lineup the primary objectives were to increase ad recall amongst audiences not exposed to Surface TV commercials, and stay top of mind with consumers that were faced with many competitive options. Secondary goals included aligning the Surface with specific TV content, finding new audiences that were unexposed [...]

Can MTV’s Video Music Awards Survive?

By | 2018-09-11T00:29:23+00:00 August 31st, 2018|Research|

According to Samba TV data, US household viewership for the VMAs declined nearly 21% from last year, which begs the question: How much longer can the event remain relevant? The 35th annual MTV Video Music Awards aired on August 20th, featuring nearly three hours of performances and acceptance speeches from the music industry's biggest stars. [...]

The Impact of Politics on Late Night TV Viewership

By | 2018-09-11T00:36:58+00:00 August 29th, 2018|Research|

Source: Variety How political commentary (or a lack thereof) affects TV viewership and audience composition for Colbert, Kimmel, Fallon and Meyers. Following the inauguration of Donald Trump in January 2017, the political climate has become nightly fodder for late night talk shows. The hosts find themselves at the intersection of comedy and [...]

Measuring Shark Week’s TV Viewership Bump

By | 2018-09-11T00:31:28+00:00 August 20th, 2018|Research|

Source: Discovery Even shark enthusiasts may be surprised to learn that 2018 marked the 30th anniversary of Discovery Channel's Shark Week -- an annual week-long programming event focused on, you guessed it, sharks. Launched in 1988, Shark Week has morphed into a pop culture phenomenon and provides Discovery with a high-profile opportunity to [...]