Blog

Samba TV Acquires Axwave, Becoming the Only Provider of Real-time TV Spot Analytics with Global Scale

By | 2019-08-20T13:01:06+00:00 August 20th, 2019|Press Release|

TV Data and Analytics Leader Bolsters Real-time Commercial Measurement Capabilities San Francisco, CA – August 20, 2019 -- Samba TV, the leading provider of global TV data and audience analytics, today announced that it has acquired Axwave through a combination of cash and stock. Exact terms of the deal are not being disclosed. Samba TV [...]

Five TV Data Strategies to Ensure Q4 Success

By | 2019-08-16T18:22:42+00:00 August 16th, 2019|Strategy|

Q4 presents brands and advertisers an opportunity to end the year on a high note and influence consumers by activating TV viewership audience segments based on viewing habits, content consumption and commercial ad exposure. Samba TV offers five strategies to strengthen Q4 media plans and set yourself up for a successful year-end finish.   Strategy [...]

Why Connected TV Should be a Key Tactic in Your Cross-Screen Strategy

By | 2019-08-12T18:20:08+00:00 August 12th, 2019|Product|

Over the past several years, the lines between Television and Digital have become increasingly blurred. What was once a very black and white delineation — television meant linear programming and commercials; digital meant online content and banner ads — is now a grey area.  However, at the intersection of TV and Digital, a new format [...]

Driving TV Viewers Down the Tune-in Funnel

By | 2019-08-06T16:51:08+00:00 August 6th, 2019|Other|

Contributed by Nancy Yi - Sr. Business Development Manager 2019 upfronts are firmly in the rearview mirror, and broadcasters are now tasked with building on that momentum to help drive viewership for fall premieres. The new platforms and tools available each year present both a challenge and opportunity for tune-in marketers. But while the tools [...]

Samba TV Summit UK: Solving the Reach/Frequency Challenge

By | 2019-08-05T14:58:09+00:00 August 5th, 2019|Other|

https://www.facebook.com/sambatelevision/videos/2087421014894461/   At our recent Samba TV Summit in London, we polled the audience of more than fifty media industry professionals with the question: “What is your biggest challenge today?”  The responses came back loud and clear: Measurement.  Budgets and strategies are being spread across an increasingly fragmented media landscape, and data-driven targeting allows for [...]

Randi Barshack Joins Samba TV as Chief Marketing Officer

By | 2019-07-17T21:06:43+00:00 July 17th, 2019|Press Release|

SAN FRANCISCO -- Samba TV, the leading provider of global TV data and audience analytics, announced today that Randi Barshack has been hired as Chief Marketing Officer. In her new role, Barshack will oversee Samba TV's global marketing strategy and execution. Barshack will be based at Samba TV's headquarters in San Francisco and will report [...]

Cannes 2019: Samba TV Recap

By | 2019-06-28T18:22:24+00:00 June 28th, 2019|Other|

Last week marked Samba TV’s fifth year at Cannes and offered the perfect opportunity to showcase our accelerating international growth. With the opening of our newest location in Hamburg, Samba now has thirteen offices across the globe representing nearly 350 total employees.  This year at Cannes, our team met with dozens of clients and partners [...]

Samba TV Joins HbbTV To Promote Standardization of DAI Technology

By | 2019-07-01T14:02:31+00:00 June 28th, 2019|Media Coverage|

Contributed by Olivier Wellmann - SVP, Product  Many assume that linear TV advertising has reached maturity, due to the captivating growth of over-the-top (OTT) video providing a truly dynamic platform for on demand content and targeted advertising. New technology promises to  combine the dynamic advertising model of over-the-top (OTT) video with the scale of linear [...]

Measuring Causality of TV Advertising is Critical for Marketers

By | 2019-06-27T22:13:13+00:00 June 25th, 2019|Product|

Samba TV's advanced methodology of synthetic control groups enables Causal TV Attribution measurement Approximately $70 billion is forecasted for spend on TV advertising in 2019, and advertisers are rightly demanding advanced measurement of their investments to understand exactly how TV strategies are impacting their business.    However, one of the biggest measurement challenges has been quantifying [...]