With More Americans Staying Home, Premium Subscription Viewing and Streaming Experience Big Audience Boost

By | 2020-03-26T17:42:12+00:00 March 26th, 2020|Other, Research|

With millions of families around the world adapting to the new realities of social distancing, television viewership patterns are shifting significantly as Americans stay home and turn to their television for news and entertainment. While the world adjusts to these shifting norms, Samba TV has been working with many of our partners to leverage data [...]

As Social Distancing Restrictions Expand, Samba TV Audience Analysis Finds Americans Are Spending Significantly More Time Watching Daytime Television

By | 2020-03-18T22:49:50+00:00 March 18th, 2020|Other, Research|

Samba TV released new research this week on the changing television viewing landscape as millions of Americans begin adjusting their lives to the new realities of social distancing. The analysis found that consumer behavior and television viewership patterns are undergoing significant shifts as millions of college students are released from campuses and millions of additional [...]

Samba TV and The Trade Desk Expand Partnership Globally

By | 2020-03-17T02:59:24+00:00 March 17th, 2020|Press Release|

Companies expand US television partnership globally with initial launch in Australia, helping advertisers unlock the power of TV through insights on viewing habits across digital and linear TV SYDNEY – March 17, 2020 – Samba TV, the leading provider of consumer cross screen television insights and analytics, and global advertising technology platform The Trade Desk [...]

Does it matter if you measure performance with one Smart TV brand, or many Smart TV brands? The answer is yes.

By | 2020-03-11T02:41:18+00:00 March 10th, 2020|Other, Research|

Today’s media landscape is more fragmented than ever. Consumers spend hours each week navigating an ever increasing array of content channels, creating new challenges for both marketers and publishers seeking to understand true audience reach and engagement.   As more and more providers begin to enter the television data and audience measurement marketplace to help answer [...]

Women Led Television Programming Continues to Grow; And Everyone is Watching

By | 2020-03-05T23:12:31+00:00 March 5th, 2020|Other, Research|

According to the advocacy group Women in Hollywood, the number of female television characters increased in 2019 with women comprising 44% of characters on broadcast programs, 45% of characters on cable programs, and 45% of characters on streaming programs.  Overall, women held 45% of major character roles across all platforms.   These numbers largely mirror motion [...]

Samba TV Collaborates with Amazon Web Services to develop Privacy-compliant, Secure Access to TV Data and Analytics Within the Cloud

By | 2020-01-30T21:03:27+00:00 January 30th, 2020|Press Release|

Comprehensive viewership data and audience analytics now available via AWS Data Exchange SAN FRANCISCO, CA / ACCESSWIRE / January 30, 2020 / Samba TV, a leading provider of global TV data and audience analytics, today announced a collaboration with Amazon Web Services (AWS) to make its TV data available within the newly launched AWS Data Exchange, [...]

CES 2020 Recap: Celebrating Our 11th Year

By | 2020-01-17T20:18:07+00:00 January 17th, 2020|Other|

January is always an exciting time of year - it marks a fresh start to strive towards new goals, push boundaries, and explore uncharted opportunities. For many, no January would be complete without the Consumer Electronics Show (CES) in Las Vegas, a week-long event showcasing new and exciting creations that exemplify the same ingenuity and [...]

Recap of Samba TV Summit Deer Valley: Exploring the Future of TV Data

By | 2019-12-20T23:56:36+00:00 December 20th, 2019|Other|

2020 is just around the corner, and with the new year comes many changes to the world of TV advertising; the introduction of the California Consumer Protection Act, increased competition in the streaming wars with the launch of Disney+, Peacock, Quibi, HBO Max, and a presidential election that promises to be the most expensive in [...]

Early Holiday Trends Show Continued Decline in TV Viewership

By | 2019-12-10T18:01:20+00:00 December 10th, 2019|Strategy|

Did your target audience watch your linear TV commercial during the Thanksgiving weekend, or were they too busy trying to stream the Mandalorian on their mobile phone?    We all know that when the holidays roll around, advertising spend increases in the hopes that consumers will buy the company’s product for their friends and family. [...]