Blog

CES 2019 Recap: Ten Years & Counting

By | 2019-01-18T23:43:18+00:00 January 16th, 2019|Other|

  2019 marked Samba TV's tenth annual CES - it's been humbling and inspiring to see the evolution of our CES presence: from our first year in 2008 of bootstrapping with a single laptop, to our 2019 booth in Aria C-Space which featured a massive LED screen and customized interactive experience. We've come a long [...]

Samba TV names industry expert Ken Mallon SVP of Measurement Sciences

By | 2019-01-16T04:56:17+00:00 January 16th, 2019|Other|

Samba TV, the leader in next-generation TV analytics, is pleased to announce the appointment of Ken Mallon as the Company’s new SVP of Measurement Sciences. Reporting to Alvir Navin, co-founder and SVP, Operations at Samba TV, this executive hire will lead strategy and innovation in Samba’s measurement initiatives. "Samba has become the source of truth [...]

Samba TV’s 2018 Most-Watched Primetime Rankings

By | 2018-12-21T14:10:42+00:00 December 20th, 2018|Research|

Another year in the Golden Era of television is coming to a close. With so many content and programming options, Samba TV looked back at what was resonating with viewers for our first annual Most-Watched Rankings list for 2018. Samba's data science wizards sifted through and analyzed a year of viewership data to determine which [...]

Samba TV Acquires Screen6, Forming First Global OTT Measurement Solution

By | 2018-12-28T15:02:40+00:00 December 20th, 2018|Press Release|

Leader in Next-Generation TV Analytics Acquires Technology Platform for Understanding Audience Across All Devices. San Francisco, CA – Dec 20, 2018 – As the audience for video splits across devices and consumer viewing behavior shifts from linear TV to streaming video, the ability to understand, measure and deduplicate audiences has become critical for both advertisers [...]

The Intersection Of Data Science & Food

By | 2018-12-14T15:28:16+00:00 December 14th, 2018|Other|

Like many companies, our teams use Slack for group communication on a variety of topics throughout the day. Every now and then a conversation pops up that reminds us: it's never a dull day at Samba TV. What started with a post of the below picture and a link to the 'Soup-Salad-Sandwich Space Explorer' quickly [...]

2018 Midterm Elections: A Cable News Analysis

By | 2018-11-27T17:10:11+00:00 November 27th, 2018|Research|

Looking back at the 2018 Midterm Elections through the lens of  Cable News for viewer insights across the country   Voter turnout for the 2018 Midterm Elections was historically high, becoming the first midterm to exceed 100 million votes cast at the polls. On election night, Samba TV measured viewership across the three major cable [...]

Samba TV & Mindshare UK Huddle 2018

By | 2018-11-16T15:13:31+00:00 November 16th, 2018|Other|

Samba TV was excited to join Mindshare's 2018 Huddle where participants could explore 'The New Era of Influence' across five sources: media, brand, human, psychology and technology. By all accounts this year's Huddle was a resounding success, and Samba tied-into the psychology and technology themes with a unique VR experience that simulated "walking the plank". And [...]

Measuring Major League Baseball’s Age Gap

By | 2018-11-12T20:35:37+00:00 November 12th, 2018|Research|

See Samba TV's analysis of viewership trends for each World Series game, and insights on which age groups tuned-in (or out) for the broadcasts.    The 2018 World Series featured two classic MLB teams as the Red Sox defeated the Dodgers in five games, and also cementing Boston's legacy by submitting one of the most [...]

Quantifying LeBron’s Impact On TV Viewership

By | 2018-10-25T21:47:26+00:00 October 24th, 2018|Research|

Source: USA Today The world's most popular NBA player is off and running in Los Angeles. How much does LeBron's star wattage impact TV viewership?  If you're looking for a media spotlight, it doesn't get much brighter than Los Angeles. So when LeBron James decided to take his talents (and beard) to [...]

Anatomy of a Reboot: Murphy Brown Edition

By | 2018-10-10T20:06:02+00:00 October 10th, 2018|Research|

Source: CBS The reboot of Murphy Brown aimed to represent a very specific political voice, but did it pick up any additional viewers along the way? Following the runaway reboot success of Roseanne, which basked in congratulatory Trump tweets and enjoyed exceedingly strong viewership amongst Republicans, CBS had no qualms about the type [...]