Super Bowl LIII: Overnight Viewership Analysis

By | 2019-02-05T19:42:05+00:00 February 4th, 2019|Other|

Super Bowl LIII was a defensive slugfest, setting multiple records including fewest overall points scored (16), fewest points by the winner (13) and fewest overall touchdowns (1). And while the Super Bowl easily retained its title as the most-watched TV broadcast of the year, Samba TV's overnight analysis indicates viewership is trending down for the [...]

Samba TV Response to Alphonso Litigation

By | 2019-02-01T17:37:05+00:00 February 1st, 2019|Press Release|

As you may know, Samba TV is engaged in ongoing litigation with Alphonso -- a company that came to market by misrepresenting its own capabilities. We filed a variety of lawsuits against them to reveal the truth, and so far we have been able to shed a lot of light on what Alphonso is really [...]

Samba Sneak Peek: Super Bowl LIII Commercials

By | 2019-01-31T20:52:37+00:00 January 31st, 2019|Other|

Super Bowl LIII is fast-approaching and poised to draw more than 100M viewers as the year's premier live TV event. And while most Super Bowl viewers tune-in for the football action, many are just as interested in the commercials -- which typically use the game as a showcase for some of the world's top brands. [...]

CES 2019 Recap: Ten Years & Counting

By | 2019-03-13T16:58:22+00:00 January 16th, 2019|Other|

  2019 marked Samba TV's tenth annual CES - it's been humbling and inspiring to see the evolution of our CES presence: from our first year in 2008 of bootstrapping with a single laptop, to our 2019 booth in Aria C-Space which featured a massive LED screen and customized interactive experience. We've come a long [...]

Samba TV names industry expert Ken Mallon SVP of Measurement Sciences

By | 2019-01-16T04:56:17+00:00 January 16th, 2019|Other|

Samba TV, the leader in next-generation TV analytics, is pleased to announce the appointment of Ken Mallon as the Company’s new SVP of Measurement Sciences. Reporting to Alvir Navin, co-founder and SVP, Operations at Samba TV, this executive hire will lead strategy and innovation in Samba’s measurement initiatives. "Samba has become the source of truth [...]

Samba TV’s 2018 Most-Watched Primetime Rankings

By | 2018-12-21T14:10:42+00:00 December 20th, 2018|Research|

Another year in the Golden Era of television is coming to a close. With so many content and programming options, Samba TV looked back at what was resonating with viewers for our first annual Most-Watched Rankings list for 2018. Samba's data science wizards sifted through and analyzed a year of viewership data to determine which [...]

Samba TV Acquires Screen6, Forming First Global OTT Measurement Solution

By | 2018-12-28T15:02:40+00:00 December 20th, 2018|Press Release|

Leader in Next-Generation TV Analytics Acquires Technology Platform for Understanding Audience Across All Devices. San Francisco, CA – Dec 20, 2018 – As the audience for video splits across devices and consumer viewing behavior shifts from linear TV to streaming video, the ability to understand, measure and deduplicate audiences has become critical for both advertisers [...]

The Intersection Of Data Science & Food

By | 2018-12-14T15:28:16+00:00 December 14th, 2018|Other|

Like many companies, our teams use Slack for group communication on a variety of topics throughout the day. Every now and then a conversation pops up that reminds us: it's never a dull day at Samba TV. What started with a post of the below picture and a link to the 'Soup-Salad-Sandwich Space Explorer' quickly [...]

2018 Midterm Elections: A Cable News Analysis

By | 2018-11-27T17:10:11+00:00 November 27th, 2018|Research|

Looking back at the 2018 Midterm Elections through the lens of  Cable News for viewer insights across the country   Voter turnout for the 2018 Midterm Elections was historically high, becoming the first midterm to exceed 100 million votes cast at the polls. On election night, Samba TV measured viewership across the three major cable [...]