Samba Case Study: TV Data Increases Microsoft Ad Recall

By | 2018-09-11T00:27:48+00:00 September 11th, 2018|Case Study|

When Microsoft set out to promote its new Surface lineup the primary objectives were to increase ad recall amongst audiences not exposed to Surface TV commercials, and stay top of mind with consumers that were faced with many competitive options. Secondary goals included aligning the Surface with specific TV content, finding new audiences that were unexposed [...]

Can MTV’s Video Music Awards Survive?

By | 2018-11-07T00:53:55+00:00 August 31st, 2018|Research|

According to Samba TV data, US household viewership for the VMAs declined nearly 21% from last year, which begs the question: How much longer can the event remain relevant? The 35th annual MTV Video Music Awards aired on August 20th, featuring nearly three hours of performances and acceptance speeches from the music industry's biggest [...]

The Impact of Politics on Late Night TV Viewership

By | 2018-11-07T01:03:38+00:00 August 29th, 2018|Research|

Source: Variety How political commentary (or a lack thereof) affects TV viewership and audience composition for Colbert, Kimmel, Fallon and Meyers. Following the inauguration of Donald Trump in January 2017, the political climate has become nightly fodder for late night talk shows. The hosts find themselves at the intersection of comedy and [...]

Measuring Shark Week’s TV Viewership Bump

By | 2018-09-11T00:31:28+00:00 August 20th, 2018|Research|

Source: Discovery Even shark enthusiasts may be surprised to learn that 2018 marked the 30th anniversary of Discovery Channel's Shark Week -- an annual week-long programming event focused on, you guessed it, sharks. Launched in 1988, Shark Week has morphed into a pop culture phenomenon and provides Discovery with a high-profile opportunity to [...]

Samba TV Strategy Guide: Elusive TV Audiences

By | 2018-09-13T22:25:45+00:00 August 16th, 2018|Strategy|

Download the Strategy Guide With each passing upfront season, advertisers are faced with the growing challenge of reaching and measuring Elusive TV Audiences -- defined by Samba TV as Cord Cutters, OTT/Streamers and Light TV Viewers. These "off the grid" TV viewers can fall within a brand's target audience but have a low likelihood [...]

Samba TV Makes The Inc. 500 (Again!)

By | 2018-09-11T00:41:41+00:00 August 15th, 2018|Press Release|

Inc. has released its annual list of the 5,000 fastest-growing private companies in America, and for the second year in a row Samba TV achieved an impressive position within the ranking — breaking into the top 10% at #426 Anyone who’s recently tried to decipher one of the infamous Luma Landscape logo slides knows our industry is [...]

ESPN’s “The Ocho” Boosts Viewership

By | 2018-09-14T19:59:46+00:00 August 10th, 2018|Other|

Source: Adweek This past Wednesday (8/8) ESPN2 morphed into "The Ocho" -- a 24-hour extravaganza of oddball sports coverage paired with multiple airings of Dodgeball: A True Underdog Story. It was a low-stakes gamble for the sports juggernaut, transforming a mid-week slate of second-tier programming into an anticipated event, and Samba TV data shows [...]

Ten Questions Your ACR Data Partner Must Answer

By | 2018-08-08T18:33:26+00:00 August 8th, 2018|Other|

Television viewership data and insights powered by Automatic Content Recognition are becoming a central strategy for many brands and advertisers looking to meet the modern TV landscape with a modern solution. While several companies provide ACR-based products, not all ACR companies are created equal. Methodology, transparency, accuracy and scale all factor into the ability for [...]

Samba TV Teams Rank Top Shows

By | 2018-08-08T13:52:50+00:00 August 6th, 2018|Research|

Here at Samba TV it goes without saying that we really love television, and when new team members join the company a fun on-boarding exercise is to have them give a list of their five favorite TV shows. Although we are currently residing in the 'Golden Age' of television -- with over 450 programs airing [...]

Three Political Strategies for Midterm Elections

By | 2018-08-01T17:19:30+00:00 August 1st, 2018|Strategy|

Political advertisers are ramping-up for the November midterm elections, but they are also faced with several challenges: a fragmented TV landscape, limitations of hyper-local targeting, and the difficulties tied to reaching elusive viewers such as Cord Cutters and OTT Streamers. Much has changed with cross-screen audience targeting since the 2016 presidential election - how can [...]