The Long (Dragon) Tail: Game of Thrones & Time-shifting

By | 2019-06-19T13:27:14+00:00 June 18th, 2019|Research|

HBO audiences remain highly engaged with the final season through time-shifted viewing The curtain has dropped on the final season of Game of Thrones, bringing to an end what is perhaps the most popular TV program of the last decade. However this does not mean viewers have stopped watching season eight; in fact Samba TV's [...]

Catalina And Samba TV Partner To Significantly Transform Media And Measurement Landscape

By | 2019-06-04T18:58:27+00:00 June 4th, 2019|Press Release|

Partnership Enables Media Planning, Execution and Measurement Tied to Outcomes Built on Granular Understanding of What Consumers Watch and Buy   ST. PETERSBURG, Fla. and SAN FRANCISCO, June 4, 2019 -- Catalina Marketing, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, and Samba TV, the leading provider of global TV data and [...]

Targeting Strategies For Summer TV Viewers

By | 2019-05-31T01:06:09+00:00 May 31st, 2019|Strategy|

Winter is gone and summer is quickly approaching - seasonal shifts in viewing habits and content schedules should be taken into account as advertisers adjust targeting strategies for summer TV audiences. The combination of flexibility and scale positions TV data at the center of an effective cross-screen media plan that ensures advertisers are reaching viewers [...]

Samba TV 2019 Tune-in Summit Recap

By | 2019-06-04T22:45:25+00:00 May 29th, 2019|Other|

Last week, Samba TV was honored to host our annual Tune-in Summit at the Kimpton Everly Hotel in Hollywood. Leaders from across the entertainment industry gathered to learn about the challenges tune-in marketers face in today's complex and fragmented media landscape, and the data-driven solutions that are helping them succeed. Samba CEO and Co-founder Ashwin [...]

Samba TV: Press & Events Recap

By | 2019-05-10T02:37:06+00:00 May 9th, 2019|Media Coverage|

It's been an especially exciting few weeks here at Samba TV - we announced an industry-changing partnership, showcased our thought leadership in the press, and hosted/attended multiple events  - many tied to the upfronts. Check out the highlights below, and there's much more to come! Press & Announcements Samba TV has partnered with The Trade [...]

The Trade Desk Partners With Samba TV To Unify Digital Media and TV Strategy For The World’s Largest Advertisers

By | 2019-05-02T13:27:44+00:00 May 2nd, 2019|Press Release|

Marketers gain access to TV commercial data to optimize ad campaigns across devices San Francisco and Los Angeles CA – The Trade Desk (Nasdaq: TTD) today announced that it has selected Samba TV, a leader in global TV data and analytics, to help power The Trade Desk’s Planner, a cross-device advertising planning tool for digital [...]

How To Connect With PGA Tour Viewers

By | 2019-04-30T17:32:07+00:00 April 30th, 2019|Strategy|

Source: The PGA is once again enjoying the spotlight following a thrilling victory by Tiger Woods at The Masters Tournament. High-profile majors such as the PGA Championship and U.S. Open are fast approaching, but it's not too late for brands to craft effective targeting strategies powered by TV data to connect with [...]

The Big Bang Theory Finale: Samba TV Strategy

By | 2019-04-29T14:41:10+00:00 April 4th, 2019|Strategy|

Source: After twelve seasons The Big Bang Theory is coming to a close, walking away with seven Emmys and a reputation as one of TV's most-watched programs of the last decade. The upcoming finale on May 16th is certainly must-see TV - and while a handful of brands have secured commercial slots [...]

Samba TV & Twitter Partnership Drives NHL Viewership

By | 2019-03-29T18:55:52+00:00 March 29th, 2019|Press Release|

Leading up to Samba TV's partnership announcement with Twitter, the NHL was a beta partner that leveraged the social platform to execute a campaign focused on driving viewership of the Stanley Cup Finals. Samba's Verified Tune-in Rate was the measurement component that allowed the NHL to assess how advertising on Twitter was impacting viewership of [...]

Samba TV and Twitter to Measure Tune-in for TV Programmers

By | 2019-03-28T13:20:11+00:00 March 28th, 2019|Press Release|

New Capability Provides Attribution to Marketers using Twitter to Drive Tune-in   San Francisco, CA – March 28, 2019 – Samba TV, the emerging leader in global TV analytics, announced today a partnership with Twitter to measure the effectiveness of Twitter in driving tune-in. Through this measurement program, marketers can gain insights into bridging Twitter [...]