TV Data and Analytics Leader Bolsters Real-time Commercial Measurement Capabilities San Francisco, CA – August 20, 2019 -- Samba TV, the leading provider of global TV data and audience analytics, today announced that it has acquired Axwave through a combination of cash and stock. Exact terms of the deal are not being disclosed. Samba TV [...]
Q4 presents brands and advertisers an opportunity to end the year on a high note and influence consumers by activating TV viewership audience segments based on viewing habits, content consumption and commercial ad exposure. Samba TV offers five strategies to strengthen Q4 media plans and set yourself up for a successful year-end finish. Strategy [...]
Over the past several years, the lines between Television and Digital have become increasingly blurred. What was once a very black and white delineation — television meant linear programming and commercials; digital meant online content and banner ads — is now a grey area. However, at the intersection of TV and Digital, a new format [...]
Contributed by Nancy Yi - Sr. Business Development Manager 2019 upfronts are firmly in the rearview mirror, and broadcasters are now tasked with building on that momentum to help drive viewership for fall premieres. The new platforms and tools available each year present both a challenge and opportunity for tune-in marketers. But while the tools [...]
https://www.facebook.com/sambatelevision/videos/2087421014894461/ At our recent Samba TV Summit in London, we polled the audience of more than fifty media industry professionals with the question: “What is your biggest challenge today?” The responses came back loud and clear: Measurement. Budgets and strategies are being spread across an increasingly fragmented media landscape, and data-driven targeting allows for [...]
LONDON -- Samba TV, the leading provider of global TV data and audience analytics, today announced that David Barker has joined the company as its Managing Director, Europe. In this new role Barker will lead the company's continued growth across Europe, and will be based at Samba TV's London office reporting to the company's CRO, [...]
SAN FRANCISCO -- Samba TV, the leading provider of global TV data and audience analytics, announced today that Randi Barshack has been hired as Chief Marketing Officer. In her new role, Barshack will oversee Samba TV's global marketing strategy and execution. Barshack will be based at Samba TV's headquarters in San Francisco and will report [...]
Last week marked Samba TV’s fifth year at Cannes and offered the perfect opportunity to showcase our accelerating international growth. With the opening of our newest location in Hamburg, Samba now has thirteen offices across the globe representing nearly 350 total employees. This year at Cannes, our team met with dozens of clients and partners [...]
Contributed by Olivier Wellmann - SVP, Product Many assume that linear TV advertising has reached maturity, due to the captivating growth of over-the-top (OTT) video providing a truly dynamic platform for on demand content and targeted advertising. New technology promises to combine the dynamic advertising model of over-the-top (OTT) video with the scale of linear [...]
Samba TV's advanced methodology of synthetic control groups enables Causal TV Attribution measurement Approximately $70 billion is forecasted for spend on TV advertising in 2019, and advertisers are rightly demanding advanced measurement of their investments to understand exactly how TV strategies are impacting their business. However, one of the biggest measurement challenges has been quantifying [...]