Over the past several years, the lines between Television and Digital have become increasingly blurred. What was once a very black and white delineation — television meant linear programming and commercials; digital meant online content and banner ads — is now a grey area. However, at the intersection of TV and Digital, a new format [...]
Contributed by Nancy Yi - Sr. Business Development Manager 2019 upfronts are firmly in the rearview mirror, and broadcasters are now tasked with building on that momentum to help drive viewership for fall premieres. The new platforms and tools available each year present both a challenge and opportunity for tune-in marketers. But while the tools [...]
https://www.facebook.com/sambatelevision/videos/2087421014894461/ At our recent Samba TV Summit in London, we polled the audience of more than fifty media industry professionals with the question: “What is your biggest challenge today?” The responses came back loud and clear: Measurement. Budgets and strategies are being spread across an increasingly fragmented media landscape, and data-driven targeting allows for [...]
LONDON -- Samba TV, the leading provider of global TV data and audience analytics, today announced that David Barker has joined the company as its Managing Director, Europe. In this new role Barker will lead the company's continued growth across Europe, and will be based at Samba TV's London office reporting to the company's CRO, [...]
SAN FRANCISCO -- Samba TV, the leading provider of global TV data and audience analytics, announced today that Randi Barshack has been hired as Chief Marketing Officer. In her new role, Barshack will oversee Samba TV's global marketing strategy and execution. Barshack will be based at Samba TV's headquarters in San Francisco and will report [...]
Last week marked Samba TV’s fifth year at Cannes and offered the perfect opportunity to showcase our accelerating international growth. With the opening of our newest location in Hamburg, Samba now has thirteen offices across the globe representing nearly 350 total employees. This year at Cannes, our team met with dozens of clients and partners [...]
Contributed by Olivier Wellmann - SVP, Product Many assume that linear TV advertising has reached maturity, due to the captivating growth of over-the-top (OTT) video providing a truly dynamic platform for on demand content and targeted advertising. New technology promises to combine the dynamic advertising model of over-the-top (OTT) video with the scale of linear [...]
Samba TV's advanced methodology of synthetic control groups enables Causal TV Attribution measurement Approximately $70 billion is forecasted for spend on TV advertising in 2019, and advertisers are rightly demanding advanced measurement of their investments to understand exactly how TV strategies are impacting their business. However, one of the biggest measurement challenges has been quantifying [...]
HBO audiences remain highly engaged with the final season through time-shifted viewing The curtain has dropped on the final season of Game of Thrones, bringing to an end what is perhaps the most popular TV program of the last decade. However this does not mean viewers have stopped watching season eight; in fact Samba TV's [...]
Partnership Enables Media Planning, Execution and Measurement Tied to Outcomes Built on Granular Understanding of What Consumers Watch and Buy ST. PETERSBURG, Fla. and SAN FRANCISCO, June 4, 2019 -- Catalina Marketing, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, and Samba TV, the leading provider of global TV data and [...]