2018 NBA Playoffs Viewership Analysis 2018-10-28T22:29:32+00:00

TV Insights

2018 NBA Playoffs Viewership Analysis

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Viewership per NBA playoff round

Overall US viewership increased 386% between the first round and the NBA Finals.

2018 NBA Playoffs average US household viewership

Top games per NBA playoff round

NBA Finals Game 2 had the highest viewership of the playoffs.

2018 NBA Playoffs average US household viewership breakdown by match

Relative differences to average US viewership (All Rounds)

Cleveland (+131% vs US average) and San Francisco (+112% vs US average) far-exceeded all other US cities for total NBA playoffs viewership.

2018 NBA Playoffs viewership map for all rounds

Relative differences to average US viewership (Finals)

Both Boston (-0.5%) and Houston (-7%) were lower than the US average for Finals viewership, indicating their fans did not continue watching the finals after Celtics/Rockets were eliminated.

2018 NBA Playoffs viewership map for finals

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