2018 March Madness Viewership Analysis 2018-10-28T22:26:04+00:00

TV Insights

2018 March Madness Viewership Analysis

Download as PDF

NCAA boosts
daytime viewership

The daytime games during the early rounds of the 2018 NCAA Tournament boosted TV viewership significantly over the prior week – especially for a smaller network like TruTV that will continue to air tournament games at least through 2024.

2018 NCAA March Madness daytime TV viewership analysis by network

NCAA: Viewership by tournament round

Interest continued to ramp up round-by-round as the NCAA Tournament progressed.

2018 NCAA tournament round-by-round TV viewership trend

NCAA: Top/bottom metro area viewership

2018 NCAA Tournament TV viewership by US metro area

Upsets &

Cities with highly-ranked teams that got knocked out still watched 51.8% more as the tournament went deeper, even after their teams were eliminated.

2018 Oscars cable news affiliation

Cinderellas & Viewership

Cities with underdog teams that knocked out top teams watched 86% more as the tournament went deeper.

2018 NCAA Tournament Cindarella stories effect on TV viewership

Contact Us

Find out how the Samba TV Audience Platform delivers addressable audiences and measurable impact.

Contact Us
Thank you! We'll be in touch with you shortly to assist you.