2018 March Madness Viewership Analysis 2018-10-28T22:26:04+00:00

TV Insights

2018 March Madness Viewership Analysis

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NCAA boosts
daytime viewership

The daytime games during the early rounds of the 2018 NCAA Tournament boosted TV viewership significantly over the prior week – especially for a smaller network like TruTV that will continue to air tournament games at least through 2024.

2018 NCAA March Madness daytime TV viewership analysis by network

NCAA: Viewership by tournament round

Interest continued to ramp up round-by-round as the NCAA Tournament progressed.

2018 NCAA tournament round-by-round TV viewership trend

NCAA: Top/bottom metro area viewership

2018 NCAA Tournament TV viewership by US metro area

Upsets &
Viewership

Cities with highly-ranked teams that got knocked out still watched 51.8% more as the tournament went deeper, even after their teams were eliminated.

2018 Oscars cable news affiliation

Cinderellas & Viewership

Cities with underdog teams that knocked out top teams watched 86% more as the tournament went deeper.

2018 NCAA Tournament Cindarella stories effect on TV viewership

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