2019 March Madness Insights 2019-04-17T00:49:41+00:00

TV Insights

Samba TV Analysis: March Madness 2019

Viewership insights from the NCAA men’s basketball tournament

Get Samba TV’s analysis of every March Madness game on CBS, TBS, TNT and truTV to see:

  • How Virginia and Texas Tech impacted viewership in their hometowns.
  • Which top metro areas had the highest lift between the first round and final game.
  • The impact of March Madness broadcasts on non-basketball viewership for each network.
  • Which brands aired the most commercials throughout the tournament.

Download the analysis

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