Samba TV Analysis: Super Bowl LIII
We’re back with Samba’s annual Super Bowl analysis – download the full report to see our viewership trends for the biggest TV event of the year, along with insights on the brands and commercials that were featured during the game.
Vertical Share of Voice
Media & Entertainment was the top vertical for overall commercial share of voice, primarily due to the high volume of CBS promos, and exceeded second-place Food & Beverage by nearly 400 seconds of commercial airtime.
Our second-by-second viewership trend reveals how the game was watched in real-time across the country, as well as Boston and Los Angeles. See how the lowest-scoring Super Bowl in history was viewed, and where fans turned to if they tuned-out of the game.