In 2019, advertisers spent more than $1B to reach March Madness viewers on the standard broadcast networks. This is a big investment for advertisers, especially considering many viewers were often distracted during commercials as they texted friends on their phone, or were engaged with their other digital devices.
In today’s fragmented media landscape, a cohesive cross-screen strategy is required to ensure your brand is reaching March Madness viewers in a cost-effective manner. Read Samba TV’s tips on how to find and engage your target audience during this year’s tournament!
Download the guide to learn how to:
Cost effectively reach viewers on their phone, tablet, PC, and TV
Sync digital and TV messaging and creative in real-time
Continue to engage your target audience after the final buzzer