Samba TV and Proactive GDPR Compliance

By | 2018-07-24T15:57:04+00:00 May 26th, 2018|Press Release|

WHAT IS GDPR?

The European General Data Privacy Regulation (GDPR) – is a regulation by which the EU governing bodies intend to strengthen and unify data protection for all individuals within the European Union (EU). Effective May 25, 2018, the new regulation is designed to give control back to citizens and residents over their personal data while simplifying the regulatory environment for international businesses through unification within the EU. The primary objectives of GDPR are:

  • Give control back to citizens and residents over their personal data
  • Simplify the regulatory environment for international business by unifying the regulation within the EU

 

HOW IS SAMBA TV HANDLING GDPR REGULATIONS?

 

In 2016, in preparation for launching in the EU, we rolled out updated privacy practices, processes, and an updated global privacy policy meant to comply with EU rules and set us on a path towards GDPR compliance. At that time, there were still unknowns around the interpretation and requirements of GDPR.

In June 2017, we continued evolving our privacy practices and policy and hired an EU privacy counsel. We retained privacy experts from Canada, Australia, Brazil, and Argentina to review our policies and practices in the context of the privacy laws of those countries. Most recently, we hired a Data Privacy Officer (DPO) and will continue with updates to include data protection agreements, data protection impact assessments, datamapping, Privacy Shield certification and data protection policies.

 

WHAT HAS CHANGED AT SAMBA IN LIGHT OF GDPR?

New Privacy Policy
Our new policy has been updated to be GDPR compliant – http://www.samba.tv/privacy

Limit ad tracking / targeting
User have the ability to choose limit ad tracking, which will allow them to continue using Samba, but not have their viewership data used for ad targeting.

Reset advertising ID
Similar to the iPhone IDFA, we maintain a Samba Advertising ID. Users can reset this ID to clear their viewing history used for advertising.

Updated opt-in language
We updated the text of our opt-in prompt to be more transparent and meet the stricter requirements set forth by GDPR

Note: This is a sample screenshot and might look different depending on the TV it is viewed on

 

 

 

 

 

 

 

 

 

 

Granular controls around privacy:

Note: This is a sample screenshot and might look different depending on the TV it is viewed on

Note: This is a sample screenshot and might look different depending on the TV it is viewed on

 TARGETING UNDER GDPR

We have signed the standard EU model clauses which enable us to process data outside of the EEA. We have established a legal basis for processing user data for the purposes of targeting advertisements using viewership data across devices. We have provided users control over whether or not their data is used for targeting (limit ad tracking option described above) and what data is available for use in targeting (reset advertising identifier option described above).

Samba is an active member of the Network Advertising Initiative (“NAI”), an industry association that develops the policies around online consumer privacy in the context of interest-based advertising. We comply with the NAI Code of Conduct. Consistent with our commitment to the NAI principles, we provide means for users to opt-out of interest-based advertising based on your web browsing and mobile app usage separate and in addition to on the TV.

 

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