Samba TV, the leader in next-generation TV analytics, is pleased to announce the appointment of Ken Mallon as the Company’s new SVP of Measurement Sciences. Reporting to Alvir Navin, co-founder and SVP, Operations at Samba TV, this executive hire will lead strategy and innovation in Samba’s measurement initiatives.
“Samba has become the source of truth for TV viewership for more than a thousand brands and publishers,” said Samba TV SVP of Operations Alvir Navin. “Ken is a known authority in the fields of media analytics and identity resolution and brings a wealth of experience to our rapidly expanding business.”
Prior to Samba, Mallon has held executive management positions at large technology companies like Yahoo! and Microsoft, as well as market research companies Kantar and Ipsos. Most recently, he was Chief Product Officer at 4INFO, where he managed Data Science and Product Management.
“I’m honored to join Samba TV and lead the analytics, research and data science teams and I couldn’t be more excited about the ground-breaking inventions that are happening here at Samba”, said Mallon, who also led Yahoo’s innovation group called Yahoo AdLabs. “Samba has developed a track-record for innovating at the intersection of television and digital media, and I hope my experience and relationships will help cement Samba’s position at the forefront of TV analytics.”
Ken has a Masters in Statistics from Stanford University, an undergraduate degree from The University of Connecticut, and a Masters in Health Science from Johns Hopkins.
About Samba TV
Samba TV is a video analytics company focused on the next generation TV experience powered by data, to help viewers engage with relevant content, and brand marketers address and measure that engagement effectively. Samba’s insights are built on the world’s most comprehensive source of real-time viewership data across broadcast, cable, OTT and digital media. Through software embedded in smart TVs, augmented by set-top boxes and mapped to connected devices, the world’s leading brands leverage Samba TV to quantify media investments and amplify them across all the screens we use to watch video.