Quick Service Restaurants TV Data Strategy Guide 2018-10-27T06:03:05+00:00

TV audience data is the secret sauce for QSRs

$500M+

That’s how much Quick Service Restaurant (QSR) advertisers spent on TV advertising in 2017 alone.

But the TV environment is changing rapidly: consumer attention is at a premium due to fragmented viewership, limited inventory and rising costs.

QSR advertisers risk competitors retargeting their TV ad spots, missing unexposed cord-cutters and OTT streamers or failing to maximize expensive tentpole campaigns.

Samba TV provides data strategies tailored to the intrinsic attributes of the Quick Service Restaurant (QSR) industry:

  • Short conversion windows
  • Competitive landscape
  • High demand for popular TV inventory
  • Frequent menu updates
  • Generic customer base
Download the Strategy Guide

Samba TV provides data strategies tailored to the intrinsic attributes of the QSR industry:

  • Short conversion windows
  • Competitive landscape
  • High demand for popular TV inventory
  • Frequent menu updates
  • Online and offline conversion points

Whether your goal is online orders, driving foot traffic or quantifying the impact of your marketing investments, Samba has key targeting and measurement solutions to help QSRs succeed.

Recommendations for QSR Advertisers

Download the QSR Strategy Guide

Strategies for QSR advertisers to use TV data and analytics to increase online orders, drive foot traffic or quantify the impact of marketing investments.

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