Technology 2018-05-31T22:20:28+00:00

Next generation ACR for scalable data

Essential insights and transformative solutions powered by our proprietary Content Identification technology for TV content recognition and device mapping.

Robust foundational architecture

Maintaining control and ownership over our best-in-class technical architecture and premium partnerships ensures the highest level of data quality and customizable solutions.

Content ID

Advanced video fingerprinting technology for automated content recognition (ACR) and pattern matching for TV content identification.

More about ACR

Device Map

Complete mapping of all associated digital devices to the primary TV of the household on a 1:1 basis.

More about Device Mapping

Research Panel

The industry’s largest normalized, projectable research panel fully representative of the US census.

Privacy Compliance

Explicit user opt-in and a one-way hash of all video fingerprints on all captured viewership data ensures the maximum level of privacy compliancy as recognized by the FTC.

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See how the Samba TV Audience Platform delivers addressable audiences and measurable impact.

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