Real-time automatic content recognition using video fingerprinting technology
Samba’s proprietary automatic content recognition technology combines video fingerprinting with machine learning to instantly identify any content playing on TV.
How It Helps
Video fingerprint based methodology is more accurate and instantaneous compared to any other automatic content recognition solutions.
Software built into the chip set level of TV manufacturers helps identify any content playing on TV across linear TV, OTT streaming and even video games.
Near instantaneous content identification helps capture sub-second level behaviors and is always on when the TV is on.
100% privacy compliant by collecting only opt-in data and using encrypted video fingerprints for content identification.
How It Works
Samba TV Content ID automatic content recognition technology is built into the chip set level of top TV manufacturers.
This technology captures video fingerprints of content playing on TV and creates a one-way hash of the fingerprint before sending it to the Samba servers.
The Samba content database compares the hash with content across linear TV, OTT streaming, video games, movies and commercials to recognize the content in under 2.5 seconds.