A single device map plotting all the digital devices to the stationary TV of the household
Samba’s proprietary Device Map uses the stationary primary TV of the household as the master key and plots all the digital devices connected to that TV.
How It Helps
A truly cross-functional device map that bridges both TV and digital and creates a single unified view of the consumer across screens.
The Samba Device Map uses multiple sources to identify and map the digital devices to the primary TV to ensure that the map is complete and comprehensive.
Mapped devices are identified with an anonymized ID so they can continue to be tracked even when they are used out of the house.
Continuous Machine Learning
Continuous pattern recognition and machine learning scrubs out outliers such as office TVs, devices belonging to guests, hotel TVs and devices, etc.
How It Works
Samba TV Content ID technology identifies the primary TV of the household.
The digital devices belonging to that household are mapped using various data sources including IP address, Device IDs, Cookies, etc.
Continuous machine learning and pattern recognition is used to remove outliers, add new devices, and keep the map updated.