Whitepaper: The importance of a persistent and proprietary device map
With a proprietary device map that uses TV as the master key, marketers can understand consumer behavior wherever and whenever they are accessing brand content or exposed to cross-screen advertising.
Download the technical whitepaper to:
- Get clarity on Deterministic versus Probabilistic device maps and how they’re different
- See how machine learning and algorithms help classify private and public TVs
- Understand how devices remain trackable outside the household and why that’s important
- Learn how a persistent device map contributes to real-time ad syncing and attribution measurement