The importance of a persistent and proprietary device map 2018-10-28T23:12:52+00:00

Whitepaper: The importance of a persistent and proprietary device map

The importance of a persistent and proprietary device map whitepaper thumnbnail

With a proprietary device map that uses TV as the master key, marketers can understand consumer behavior wherever and whenever they are accessing brand content or exposed to cross-screen advertising.

Download the technical whitepaper to:

  • Get clarity on Deterministic versus Probabilistic device maps and how they’re different
  • See how machine learning and algorithms help classify private and public TVs
  • Understand how devices remain trackable outside the household and why that’s important
  • Learn how a persistent device map contributes to real-time ad syncing and attribution measurement

Download the Whitepaper

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