WTF is ACR? 2018-10-17T01:20:57+00:00

Digiday: WTF is Automatic Content Recognition?

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Digiday’s popular ‘WTF’ series breaks down and explains complex concepts for a broad audience, and it recently tackled Automatic Content Recognition (ACR) — a technology that was pioneered by Samba TV.

The ‘WTF is ACR’ piece is a great resource for anyone that’s unfamiliar with ACR technology and looking to understand how it has transformed the advertising industry by bridging the gap between TV and Digital. ACR also allows Samba TV to help consumers discover the content they enjoy most, and inform broadcasters on what is resonating with viewers.

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