Download the TV Data and Analytics Strategy Guide
Bridge the gap between broadcast and digital with effective TV data strategy. Learn about the technologies and strategies that allow you to layer TV audience data onto your digital campaigns to target 1:1 or activate programmatically for scale.
Download the guide to learn:
- How to identify the right technology
- Which Audience based strategy options are available
- How to get started programmatically through your DSP or retarget 1:1, in real-time
- How to measure true cross-screen attribution, reach and frequency and tune-in rate