TV Upfronts for Broadcasters 2018-11-01T00:38:22+00:00

TV Upfronts

With the 2018 upfronts underway, advertisers are relying on data more than ever to get in front of the right audiences and share their brand message. Below are some common challenges faced by our clients and Samba’s solution to help overcome them.

Underdelivery

Challenge: You need to deliver a certain number of GRPs or Impressions in a specific flight, but you may not be able to buy the necessary inventory.

Samba Solution: Extend reach/frequency via Samba Sync & Retarget and Programmatic Audiences targeting a mix of networks/programs that replicate what you couldn’t buy or mirrors what you did buy.

Re-Expressions

Challenge: You bought inventory in a program that has either been cancelled or shifted to a time outside of your desired flight.

Samba Solution: Samba can fulfill the original order through digital activation instead of being forced to take second-rate or undesirable programs.

Category Exclusivity

Challenge: You cannot buy an audience tuned into a program or tentpole/event because a competitor got there first or sponsors it every year.

Samba Solution: Samba can help conquest that audience digitally making sure you still have a presence on the audience’s digital screen.

No Avails/High Costs

Challenge: You’re either too late to buy ad spots or don’t have the budget to buy into your preferred programs.

Samba Solution: Samba can target audiences viewing that TV content while they are viewing it and continue to engage by retargeting exposed viewers.

Upfronts Segments

Activate Samba’s programmatic TV data segments and target viewers of specific dayparts, genres, networks and tentpole events. Create custom segments based on content preferences or viewers unexposed to your TV commercials to capture missed audiences.

Samba TV Upfronts supernatural TV shows segments

Supernatural Teen Dramas

Standard TV Audiences
Samba TV > Genres > Horror TV Viewers
Samba TV > Genres > Millennial Skewing Programming
Samba TV > Genres > Sci-Fi and Fantasy TV Viewers
Samba TV > Genres > Comic Book & Superhero TV
Samba TV > Active Video Gamers (Xbox, Wii, Playstation)
Samba TV > Premium > TV Tentpoles > Teen Choice Awards

Custom TV Audiences
Similar shows like Teen Wolf, Riverdale, Stranger Things

CTV Channels
Science, Hobbies & Interests, Sports, Automotive, Education

Samba TV Upfronts premium TV shows segments

Premium Dramas

Standard TV Audiences
Samba TV > Genres > Awards Shows
Samba TV > Genres > Drama/Scripted TV Viewers > Political Thrillers
Samba TV > Genres > TV Featuring Strong Female Lead
Samba TV > Premium > TV Tentpoles > Golden Globes
Samba TV > Premium > TV Tentpoles > Emmy Awards

Custom TV Audiences
Similar shows like Homeland, Game of Thrones, Mr. Robot, Billions

CTV Channels
News, Arts & Entertainment, Hobbies & Interest, Travel, Style & Fashion, Personal Finance, Society

Samba TV Upfronts cooking TV shows segments

Cooking Competition Reality Shows

Standard TV Audiences
Samba TV > Genres > Food TV – Cooking Shows
Samba TV > Genres > Reality TV Addicts > Competitions
Samba TV > Premium > TV Networks > Food Network

Custom TV Audiences
Similar shows like Master Chef, Top Chef, Chopped

CTV Channels
Food & Drink, Travel, Family & Parenting, Education

Samba TV Upfronts Family-oriented Sitcoms

Family-oriented Sitcoms

Standard TV Audiences
Samba TV > Genres > Family TV Programming
Samba TV > Genres > Home Improvement TV Viewers
Samba TV > Genres > Sitcoms/Comedy Shows
Samba TV > Premium > TV Tentpoles > Emmy Awards

Custom TV Audiences
Similar shows like Roseanne, Black-ish, Modern Family

CTV Channels
News, Family & Parenting, Sports, Personal Finance, Pets

Samba TV Upfronts Medical Dramas

Medical Dramas

Standard TV Audiences
Samba TV > Genres > Drama/Scripted TV Viewers
Samba TV > Genres > TV Featuring Strong Female Lead
Samba TV > Premium > TV Tentpoles > Golden Globes
Samba TV > Premium > TV Tentpoles > Emmy Awards

Custom TV Audiences
Similar shows like Grey’s Anatomy, The Good Doctor, Chicago Med

CTV Channels
News, Science, Arts & Entertainment,
Health & Fitness, Education

Contact Us

Contact us for custom TV audience segments targeting brand and competitor TV Spot viewers.

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